Hyperlink Text

Ensure link text is meaningful within context

Hyper-links are one of the most basic elements of a website, and they need to be considered when making a web site accessible. When creating links, the text in the link should include context of where the link goes. "Click Here" or "More" link text is not useful to a screen reader user. Text that includes the word link, such as "link to...", are redundant to screen reader users since screen reader software informs the user when a link is present. Raw urls should also be avoided (i.e. https://www.uwyo.edu/web). Screen readers will read the url in it's entirety. This is especially frustrating when reading long urls. Best practice for link text is to simply state the link destination such as "Institutional Marketing Homepage" or "ADA Policy PDF." Calls to actions in links are acceptable when used appropriately. An example would be a link that reads "Apply today!" which links to a web page containing an application.

It is important for users to be able to discern the purpose of all links. Meaningful link text should not be overly general and should clearly describe the content to be found or action to be performed by the link. For example, do not use generic text such as "click here", "read more", etc. unless the purpose of the link can be determined by meaning in the surrounding content. When a link's purpose can not be determined users may be required to follow the link to determine its purpose. Returning to a previous location can often be more difficult for users with disabilities using assistive technology. Thus, developers must ensure that a link's purpose is clear.