Vitality is Canada's national health promotion program. Using an integrated approach, Vitality encourages people to feel good about themselves by emphasizing healthy eating, active living, and positive self and body image.
Healthy Eating
Take pleasure in eating a variety of foods.
Enjoy lower-fat and complex carbohydrate foods more often.
Meet the body's energy and nutrient needs through a lifetime of healthy, enjoyable eating.
Take control of how you eat by listening to your hunger cues.
Active Living
Value and practice activities that are moderate and fun.
Be active your way, every day.
Participate for the joy of feeling your body move.
Enjoy physical activities as part of your daily lifestyle.
Positive Self and Body Image
Accept and recognize that healthy bodies come in a range of weights, shapes, and sizes.
Appreciate your strengths and abilities.
Be tolerant of a wide range of body sizes and shapes.
Relax and enjoy the unique characteristics you have to offer.
Be critical of messages that focus on unrealistic thinness (in women) and muscularity (in men) as symbols of success and happiness.
Source: Vitality Leader's Kit, Health and Welfare Canada, Ottawa, Ontario, Canada.
