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WTBC|Wyoming Technology Business Center

Fred Schmechel

Business Counselor, Wyoming Technology Business Center

B.A. Art, University of Wyoming, Laramie, WY

M.P.A., University of Wyoming, Laramie, WY

fschmech@uwyo.edu
307-766-6399
WTBC 110

Specialties/Focus

• Creating brand identities and developing reasonable branding standards

• Designing effective and economical options for relaying information to customers

• Developing creative solutions to specialized marketing programs

Background and Accomplishments

As Business Counselor, Fred works directly with client companies to meet their branding and document creation needs. Additionally, Fred works with the WTBC’s visual artist clients as we explore the development of a visual arts incubation program.
 
Trained as a sculptor and graphic designer, Fred joined the WTBC in the Fall of 2010. Prior to joining the WTBC, he spent several years involved in all aspects of the small-run printing industry including design and project management. Having designed everything from the usual printing needs, to large projects such as a food truck or the digital and printing needs of an entire conference, Fred enjoys meeting challenging needs. He managed all of the major accounts in Wyoming for a large corporate printing company, growing his largest client by nearly 600% before leaving the company to work on his entrepreneurial spirit.
 
Fred's artistic pedigree includes having work shown in the National Wildlife Museum and studying under famed graphic designer David Carson. Fred's background in sculpture, specifically in cast metals, enhances his ability to approach a project from multiple directions. Fred served on the foundation board for the Wyoming Historic Governors’ Mansion and spent several years volunteering with Wyoming Art for the Cure, an annual benefit in Cheyenne for the Wyoming chapter of the Susan G. Komen Foundation.

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Fred Schmechel

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