DATABASES A to Z
Title information
SRDS [Standard Rate and Data Service] Products
Persistent Url:
https://www.uwyo.edu/libraries/research/utils/permalink.cfm?id=80088
Subjects:
Business (General) / Economics & Finance / Management & Marketing
Coverage:
Updated:
Full Text: Yes
Provider: Generic
Description:
Marketing reference database that lists consumer magazines, direct marketing lists, local media, newspapers, radio stations, TV and cable. Also includes the annual SRDS Circulation publication compiling and analyzing circulation data for print media, and the Claritas 360 tool for analyzing and reporting on consumer demographic data. On the SRDS platform.
