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Subject: Management & Marketing databases

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Management & Marketing research guide

Management & Marketing titles

  • Business Collection  Infomation details about the resource 

    Business Collection provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Users will understand the activities of companies and industries worldwide through nearly 4,000 leading business and trade publications, updated daily. Complementing these titles is a selection of international, U.S., and regional news publications. On the InfoTrac platform.

  • Business E-books Online  Infomation details about the resource 

    Business E-books Online is an online database that gathers 500 of the best-known textbooks and reference materials in business education in convenient digital format. All of the texts in the collection are curated by expert editors to ensure their relevance to the full spectrum of business programs, including those at community colleges, four-year schools, and in MBA and executive education programs. Included e-books come from the most recognized names in business education—including David Cooperrider, Edgar Schein, Charles Manz, and Kim Cameron—and the majority of works were published in 2011 or later, so you can rely on their quality and relevance to today’s ever-changing business landscape.

  • Business Economics and Theory Collection (Gale OneFile: Economics and Theory)  Infomation details about the resource 

    Database of over 7 million business and economics articles, including topics such as the gasoline supply, state trends in property taxes, personal savings rate, subprime bailout, Asian business, the federal reserve system, accounting practices, interactive advertising, and domestic policy. It is aimed at researchers who are starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.

  • Business Education in Video  Infomation details about the resource 

    Business Education in Video features executive interviews, corporate training video, case studies, How To features and documentary films that focus on all aspects of the global business environment. Subjects covered include globalization, operations & logistics, management, marketing, finance, strategy, entrepreneurship, macroeconomics, microeconomics, international business, negotiations, ethics, cross-cultural communication, technology, and much more.

  • Business Insights: Essentials  Infomation details about the resource 

    Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports; thousands of company histories and industry essays from Gale's core business collection; and deep research coverage with scholarly journals, business news, and more.

  • Business Market Research Collection  Infomation details about the resource 

    Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.

  • Factiva  Infomation details about the resource 

    A global digital business aggregator that includes communications, technology, linguistics and political science content from newspapers, magazines, trade journals, blogs, and other sources.

  • Hospitality, Tourism and Leisure Collection (Gale OneFile: Hospitality and Tourism)  Infomation details about the resource 

    The Hospitality, Tourism & Leisure Collection provides coverage of both the historical and current state of affairs in the hospitality and tourism field. It is comprised of more than 500 industry journals and current and relevant reference content. This special collection allows for focused study of all areas of the hospitality industry, including the cultural aspects of travel and leisure activities, the economic impact of tourism and more. The curious traveler also will find a wealth of information, from content on state parks to information on planning a vacation, to fulltext travel guides from Fodor’s and Hunter Publishing.

  • Human Resource Management Online  Infomation details about the resource 

    Human Resource Management Online maps 4,000 learning items to the modern human resource management syllabus. It includes textbooks, book chapters, cases from well-known case providers, corporate training video, sample business documents, and executive-oriented research reports.

  • International Business Online  Infomation details about the resource 

    International Business Online maps 4,000 learning items to the modern international business syllabus. It includes textbooks, book chapters, cases from well-known case providers like the Kellogg School of Management, corporate training videos, sample business documents and research reports. Aperian Global and Atma Global, providers of corporate training for international business professionals, are our primary partners.

  • SAGE Knowledge  Infomation details about the resource 

    Provides access to e-books, reference works, and streaming videos in the subject areas of business & management; counseling & psychotherapy; criminology & criminal justice; education; geography, earth & environmental science; health & social care; media, communication & cultural studies; politics & international relations; psychology; and sociology.

  • SimplyAnalytics  Infomation details about the resource 

    A database that provides demographic information, marketing, consumer behavior and lifestyle segmentation, product usage data, health and business listings for the United States at all levels of geography (states, Congressional districts, counties, cities/places, zip codes, census tracts, and block groups). Users can create reports and maps which can be exported including shapefiles. Simultaneous user limit of 3.

  • Small Business Collection  Infomation details about the resource 

    Ideal for business schools and entrepreneurs, Small Business Collection is updated daily and provides insights, tips, strategies, and success stories. Users find more than 500 subject-appropriate, active, full-text periodicals, including: Beverage Industry, Black Enterprise, Economist, Entrepreneurship: Theory and Practice, HR Magazine, Real Estate Weekly, Restaurant Business, Tea & Coffee Trade Journal, and more.

  • SRDS [Standard Rate and Data Service] Products  Infomation details about the resource 

    Marketing reference database that lists consumer magazines, direct marketing lists, local media, newspapers, radio stations, TV and cable. Also includes the annual SRDS Circulation publication compiling and analyzing circulation data for print media, and the Claritas 360 tool for analyzing and reporting on consumer demographic data. On the SRDS platform.

  • Web of Science (core collection)  Infomation details about the resource 

    Multidisciplinary indexing database that combines journal citation index databases in arts & humanities, social sciences and sciences, as well as conference proceedings and book citation indexes. The Current Chemical Reactions and Index Chemicus databases are also included in the Core Collection. All component databases can be searched separately as well.


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