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Databases A to Z

Subject: Management & Marketing databases

Librarians' pick

Management & Marketing research guide

Management & Marketing titles

  • Business (Gale OneFile)  additional information about this title  

    Business Collection provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Users will understand the activities of companies and industries worldwide through nearly 4,000 leading business and trade publications, updated daily. Complementing these titles is a selection of international, U.S., and regional news publications. On the InfoTrac platform.

  • Business Education in Video  additional information about this title  

    Video collection of executive interviews, corporate training video, case studies, How To features and documentary films that focus on all aspects of the global business environment. Subjects covered include globalization, operations & logistics, management, marketing, finance, strategy, entrepreneurship, macroeconomics, microeconomics, international business, negotiations, ethics, cross-cultural communication, technology, and more.

  • Business Insights: Essentials  additional information about this title  

    Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports; thousands of company histories and industry essays from Gale's core business collection; and deep research coverage with scholarly journals, business news, and more.

  • Business Market Research Collection  additional information about this title  

    Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.

  • Communications and Mass Media (Gale OneFile)  additional information about this title  

    Database containing nearly 3 million articles on all aspects of the communications field meet the needs of researchers, including: advertisers, broadcast journalists, communications engineers, editors, graphic artists, information technology specialists, journalists, linguists, marketing professionals, media buyers, photographers, public relations professionals, publishers, sports commentators, students aspiring to careers in communications, writers, and many others.

  • Economics and Theory (Gale OneFile)  additional information about this title  

    Database of over 7 million business and economics articles, including topics such as the gasoline supply, state trends in property taxes, personal savings rate, subprime bailout, Asian business, the federal reserve system, accounting practices, interactive advertising, and domestic policy. It is aimed at researchers who are starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.

  • Entrepreneurship (Gale OneFile)  additional information about this title  

    Ideal for business schools and entrepreneurs, Entrepreneurship is updated daily and provides insights, tips, strategies, and success stories. Users find more than 500 subject-appropriate, active, full-text periodicals, including: Beverage Industry, Black Enterprise, Economist, Entrepreneurship: Theory and Practice, HR Magazine, Real Estate Weekly, Restaurant Business, Tea & Coffee Trade Journal, and more.

  • Factiva  additional information about this title  

    A global digital business aggregator that includes communications, technology, linguistics and political science content from newspapers, magazines, trade journals, blogs, and other sources.

  • Hospitality and Tourism (Gale OneFile)  additional information about this title  

    The Hospitality, Tourism & Leisure Collection provides coverage of both the historical and current state of affairs in the hospitality and tourism field. It is comprised of more than 500 industry journals and current and relevant reference content. This special collection allows for focused study of all areas of the hospitality industry, including the cultural aspects of travel and leisure activities, the economic impact of tourism and more. The curious traveler also will find a wealth of information, from content on state parks to information on planning a vacation, to fulltext travel guides from Fodor’s and Hunter Publishing.

  • International Business Online  additional information about this title  

    International Business Online maps 4,000 learning items to the modern international business syllabus. It includes textbooks, book chapters, cases from well-known case providers like the Kellogg School of Management, corporate training videos, sample business documents and research reports. Aperian Global and Atma Global, providers of corporate training for international business professionals, are our primary partners.

  • SAGE Knowledge  additional information about this title  

    Provides access to e-books, reference works, and streaming videos in the subject areas of business & management; counseling & psychotherapy; criminology & criminal justice; education; geography, earth & environmental science; health & social care; media, communication & cultural studies; politics & international relations; psychology; and sociology.

  • SimplyAnalytics  additional information about this title  

    SimplyAnalytics enables users to quickly create professional quality thematic maps and reports using thousands of U.S. demographic, business, health and marketing variables. SimplyAnalytics contains extensive data including the Census dating back to 1980, American Community Survey (ACS), consumer spending from the (CEX), and over 20 million detailed business profiles from D&B. Users also have access to premium data modules from MRI-Simmons providing extensive consumer behavior and brand data, Claritas' PRIZM Premier marketing segmentation system, ConneXions and P$YCLE segmentation systems, and Financial CLOUT data. Additional premium data provided by Nielsen includes Retail Market Power and Consumer Buying Power, and additional Health and consumer information from EASI's MRI/Lifestages and Health Care datasets. Data is available at all levels of geography. Access limited to 3 simultaneous users.

  • SRDS [Standard Rate and Data Service] Products  additional information about this title  

    Marketing reference database that lists consumer magazines, direct marketing lists, local media, newspapers, radio stations, TV and cable. Also includes the annual SRDS Circulation publication compiling and analyzing circulation data for print media, and the Claritas 360 tool for analyzing and reporting on consumer demographic data. On the SRDS platform.

  • Web of Science (core collection)  additional information about this title  

    Multidisciplinary indexing database that combines journal citation index databases in arts & humanities, social sciences and sciences, as well as conference proceedings and book citation indexes. The Current Chemical Reactions and Index Chemicus databases are also included in the Core Collection. All component databases can be searched separately as well.


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