The UW Brand Standards Manual (BSM) and the Institutional Marketing Plan are the result of a partnership between Institutional Marketing, the President’s Office and the Institutional Marketing Committee. Consistency in messaging and design from all units will ensure successful promotion of the quality and prestige of the University of Wyoming.
The UW Brand Standards Manual provides institutional guidelines for use of the UW Brand elements including the UW signature, colors, photography and UW Brand Bar. The scope of the BSM encompasses all UW academic and administrative units with operational monies administered by UW. To ensure the integrity of the university’s brand, all units must adhere to the institutional policies and guidelines.
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