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University Catalog|Office of the Registrar

Marketing (MKT)

1000 Level | 2000 Level | 3000 Level | 4000 Level | 5000 Level

USP Codes are listed in brackets by the 1991 USP code followed by the 2003 USP code (i.e. [M2<>QB]).

3210. Introduction to Marketing. 3. An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: junior standing.

4210. Sales Management and Professional Selling. 3. Concerns the process of professional selling; planning and presentation; approach; interview and closing; and analysis of the management function of administering to an operating sales force. Prerequisites: MKT 3210, advanced business standing.

4230. Integrated Marketing Communication. 3. Introduction to integrated marketing communication, the coordination of an organization's advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations. Prerequisites: MKT 3210, advanced business standing.

4240. Consumer Behavior. 3. A study of the dimensions of the consumer market and decision-making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Prerequisites: MKT 3210, STAT 2010 and advanced business standing.

4430. Marketing Management. 3. Analysis of policy-making and operating decisions of the marketing manager and the tools available to aid in solving marketing problems. Prerequisites: MKT 3210, STAT 2010, and MGT 3210.

4450. Advanced Marketing Management. 3. Capstone course for marketing majors and minors designed to integrate prior marketing courses. Primary focus is on utilizing marketing concepts and tools in a strategic marketing decision-making context. Prerequisites: MKT 4240, MKT 4520, advanced business standing, to be taken in senior year.

4520. Marketing Research and Analysis. 3. Investigation of the systematic procedures and tools of research available to the marketing researcher, including a survey of contemporary practices. Prerequisites: MKT 3210, STAT 2010 and advanced business standing.

4540. International Marketing. 3. Approaches the topic of international marketing from a managerial perspective. Exposure to world environmental characteristics and interdependencies, as well as objectives, strategies and tactics of marketing goods and services to various countries and cultures. Cross listed with INST 4540. Prerequisites: MKT 3210 and junior standing.

4590. Sustainable Business Practices. 3. A close look at what is happening in business practice today through the ‘lens' of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Dual listed with MKT 5590; cross listed with INST 4590. Prerequisite: advanced business standing.

4600. Campus Sustainability. 3. Uses campus as a setting to explore long-term environmental, economic, and social sustainability theory and practice. Students design and implement a semester-long project to improve sustainability of the UW campus. This interdisciplinary course is appropriate for students of all disciplines. Dual listed with MKT 5600; cross listed with ENR 4600. Prerequisites: advanced business standing for COB majors, junior standing for non-COB majors.

4610. Marketing Ethics. 3. Examines ethics and social responsibility in marketing. With some grounding in moral reasoning, students explore application of ethical frameworks to various aspects of marketing, including marketing research, target market selection, and marketing mix decisions. Integrative models for incorporating ethics and social responsibility into marketing decision making are applied. Prerequisite: MKT 3210.

4900. Problems in Marketing. 1-4 (Max. 4). Studies, on an individual basis, any phase of marketing not included in the organized courses. A written report is required. Prerequisites: advanced marketing courses as appropriate, advanced business standing; requires written consent of instructor.

4910. Selected Topics in Marketing. 3. A course for advanced students treating contemporary problems in marketing related areas. Specific area(s) to be considered in a given semester will be printed in class schedule. Prerequisites: junior standing and other courses, as appropriate, for specific area/topic being covered. Obtain permission and specific listing of prerequisites for enrollment from the College of Business Academic Advising Office before registering.

5590. Sustainable Business Practices. 3. A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Dual listed with MKT 4590; cross listed with INST 5590. Prerequisite: advanced business standing.

5600. Campus Sustainability. 3. Uses campus as a setting to explore long-term environmental, economic, and social sustainability theory and practice. Students design and implement a semester-long project to improve sustainability of the UW campus. This interdisciplinary course is appropriate for students of all disciplines. Dual listed with MKT 4600; cross listed with ENR 5600. Prerequisites: advanced business standing for COB majors, junior standing for non-COB majors.

5890. Advanced Problems in Marketing. 1-8 (Max. 8). An arrangement whereby a student is permitted to develop some advanced phase of marketing not offered in formally structured courses, or to investigate a marketing problem. A written report is required. Prerequisite: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.

5920. Continuing Registration: On Campus. 1-2 (Max. 12).

5940. Continuing Registration: Off Campus. 1-2 (Max. 12).

5980. Dissertation Research. 1-12 (Max. 42). Designed for students who are involved in research for their dissertation project. Also used for students whose coursework is complete and are writing their dissertation. Prerequisites: enrolled in a graduate degree program.

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