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Wyoming Business Tips for April 24-30

April 15, 2016

A weekly look at Wyoming business questions from the Wyoming Small Business Development Center (WSBDC), part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming.

By Cindy Unger, WSBDC business adviser

“I am interested in finding out more about venture capital financing for my business startup. What can you tell me?” Jason, Casper

Often, the greatest obstacle between a great idea and a profitable business is cash. Venture capital can be a viable financing resource for either a startup or an established business.

Venture capital (VC) firms make calculated investments in companies that they believe have the potential to make them money. Typically, a venture capital firm focuses on one or more specific industries. Companies of interest to VCs usually have a novel technology or business model in high-tech industries such as biotechnology, health care, renewable energy or information technology.

In return for its high-risk investment, a VC firm typically receives a significant portion of company equity, with accompanying control over company decisions. VC firms and funds obtain investment capital from many different sources, including pension funds, endowment funds, foundations, corporations and wealthy individuals.

A VC may work with the company for 5-10 years before withdrawing any capital. Eventually, the venture capitalists will sell their shares back to the owner or to the public through an initial public offering for what they hope will be significant profit. Depending on the kind of company, the owners of the company and the culture of the VC firm, this kind of partnership can be either advantageous or disastrous.

The pros:

-- The money is yours. VC and angel investors are gambling on the success of your business. If you succeed, they win big. If you fail, an investor can potentially lose his or her entire investment. Unlike a bank loan, the business owner has no obligation to repay investment capital.

-- The resources to compete. Typically, high-tech businesses require significant capital to quickly scale to the point where they can enter and compete in a market. A substantial influx of capital into a fast-growing corporation can mean the difference between success and failure.

-- Connections and expertise. The right venture capital firm can add unique expertise and key management skills to your company. Since the VC has a vested interest in your success, it will want you to have the best business and management assistance possible. The investors also may have useful connections in your industry or deep-pocketed friends who also may decide to invest in your company.

 The cons:

-- Control. Your investors own part of your company. VC funding comes with strings attached. Depending on the amount of equity granted to the VC, the investors may gain the right to make controlling decisions for the company.

-- Misaligned goals and priorities. VC firms do not necessarily want what you believe is best for your business in the long run. Their priority is doing what is best for the bottom line on their timetable. Your company may not be ready to grow as quickly or in the same direction as your investors demand. If your business model is truly superior, you may be unnecessarily forfeiting a significant share of future profits by using VC funding at startup.

-- Encourages lack of spending discipline. A startup team with too much capital may fail to develop the budgeting skills necessary to achieve long-term growth.

-- Managerial distraction. When too much of a manager’s attention is distracted by outside investors whose ideas may not necessarily coincide with your own, the company’s daily operations could suffer.

When considering venture capital funding, proceed cautiously. There is no obvious right or wrong way to find financing for your company. Weigh the positives and negatives of your situation very carefully.  Investigate all of your financing possibilities. Remember, venture capital interest does not necessarily equal success.

A blog version of this article and an opportunity to post comments are available at

The WSBDC is a partnership of the U.S. Small Business Administration, the Wyoming Business Council and the University of Wyoming. To ask a question, call 1-800-348-5194, email, or write 1000 E. University Ave., Dept. 3922, Laramie, WY, 82071-3922.

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