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Silicon Valley Company Acquires UW Incubator Grad, Continues Local Operation

June 26, 2017
man tending vegetation growing in vertical colums
Nate Storey, founder of Bright Agrotech, examines lettuce growing in the company’s patented vertical towers. The Laramie company has been acquired by a Silicon Valley firm but will continue operating in Wyoming. (UW Photo)

Bright Agrotech, a company developed by a University of Wyoming graduate using UW-licensed technology in UW’s business incubator, has been acquired by a Silicon Valley company that plans to maintain and enhance the Wyoming operation.

Plenty, a field-scale vertical farming company that aims to reshape agriculture to bring fresh and locally grown produce to people everywhere, announced the acquisition earlier this month.

“Plenty grows food for people, not trucks. By making us all one team and formalizing our deep and close relationship, with a shared passion for bringing people healthy food through local farming, we’re positioned in a way no one else is today to meet the firehose of global demand for local, fresh, healthy food that fits in everyone’s budget,” says Matt Barnard, CEO and co-founder of Plenty, in a company media release. “Everyone wins -- the small farmer, people everywhere and Plenty -- as we all move forward delivering local food that’s better for people and better for the planet.”

“Our vision at Bright Agrotech has always been to provide better food for people who want it, with technology and techniques that help anyone anywhere realize the benefits of local food,” says Nate Storey, founder of Bright Agrotech and now Plenty’s chief science officer. “Joining forces with Plenty allows us to run faster toward our goal of making fresh, local food ubiquitous and available everywhere. We’re all really excited about the opportunity and excited to continue operating here in Laramie.”

Bright Agrotech, with 43 employees in Laramie, has developed several products to encourage people to farm. The company’s products include the ZipGrow Tower and ZipGrow Matrix Media. The company’s technology combines the principles of hydroponic systems -- in which crops are grown without the use of soil -- and vertical crop growing to maximize space use efficiency. These hydroponic towers are highly productive, modular and are functional in a variety of plant production settings.

Storey received his doctoral degree in agronomy from UW in 2012. After winning the 2011 UW College of Business $10K Entrepreneurship Competition with business partner Paul Bennick, of Gillette, Storey spent a few more years developing his business with the assistance of UW’s Wyoming Technology Business Center (WTBC). In 2015, the Cheyenne native “graduated” from the WTBC and moved his business operations to the Allsop Inc. warehouse facilities on Commercial Drive in Laramie. And construction is underway on a new, 12,150-square-foot building in the Laramie River Business Park to house the growing company.

“This is another home run for technology-related business development stemming from bright minds associated with the University of Wyoming,” says Bill Gern, UW’s vice president for research and economic development.

He notes that this is the second UW spinout company acquired by a Silicon Valley firm: Firehole Composites, whose origins sprung from UW’s Department of Mechanical Engineering, was acquired in 2013 by Autodesk Inc., which focuses on 3-D design, engineering and entertainment software.

“The university has been instrumental in changing the business landscape in southeastern Wyoming, and Laramie is now truly a tech hub,” Gern says.

Bright Agrotech’s technology and industry leadership, combined with Plenty’s own technology, will help Plenty realize its plans to build field-scale indoor farms around the world, bringing the highest quality produce and healthy diets to everyone’s budget, the company’s media release says. Bright Agrotech has partnered with local farmers for over seven years to start and grow indoor farms, providing high-tech growing systems and controls, workflow design and grower education through Upstart University.

“We’re excited to join Plenty on their mission to bring the same exceptional quality local produce to families and communities around the world,” Storey says. “The need for local produce and healthy food that fits in everyone’s budget is not one that small farmers alone can satisfy, and I’m glad that, with Plenty, we can all work toward bringing people everywhere the freshest, pesticide-free food.”

Storey plans to stay in Laramie and will travel often to California. All 43 local employees will be retained, says Chris Michael, Bright Agrotech’s CEO.

“Plenty is very interested in growing operations in Laramie, and numbers will likely grow as Plenty grows,” Michael says. “We would love to see Laramie continue growing into the controlled environment agriculture technology capital of the U.S.”

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