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WTBC Changes Moniker, Rebrands to IMPACT 307

June 3, 2020

The Wyoming Technology Business Center (WTBC) has rebranded itself as IMPACT 307, Where Founders and Innovation Thrive.

The announcement of the rebranding of the state’s only University of Wyoming-sponsored business incubator program took place Monday.

Fifteen years ago, a group of forward-looking leaders at UW and in the state committed to creating a resource to facilitate companies starting up and growing in Wyoming. Since its founding, the WTBC has helped 173 companies get started and prepared for successful launch across its three incubators in Laramie, Casper and Sheridan.

“While we feel that the success of our clients speaks to the value of our services, it needs to work for more of Wyoming, too. Like every successful startup company that we have worked with, we have to ask ourselves how to grow and improve, then make necessary adjustments based on validated evidence, to something better,” says Sheridan WTBC Director Scot Rendall. “To continue connecting genuinely with our communities, building upon our legacy while also looking forward, it’s important to leave behind the WTBC brand.”

This past spring, in collaboration and with the support of UW and its partners in the Wyoming Business Council, the WTBC directors and staff began the rebranding process.

“Our team at the WTBC initiated a rebrand and relaunch of our business incubator program to more clearly convey the value that we can bring to startup and early-stage ventures across the state,” Rendall says. “IMPACT 307 will play a huge role in the development of Wyoming’s entrepreneurial ecosystem to encourage private business initiation and growth and, thus, lead a core element of our state’s future economic diversification initiatives.”

IMPACT 307 will continue to be a network of innovation-driven business incubators that advise and support high-growth startups in the early stages of business development. With innovation-driven support, IMPACT 307 will work to diversify Wyoming’s business landscape by fostering creative, solution-based ideas that add value to Wyoming and the local economy.

IMPACT 307 will do this by providing free deep business mentoring; entrepreneurial and startup resources; and connections to create a positive impact on businesses and Wyoming. All IMPACT 307 services and counsel will remain free.

While the former WTBC’s services and support remain, IMPACT 307 is introducing a complete rebrand package, including statewide and location-specific logos, an updated tagline and messaging, a formal social media program and a statewide relaunch campaign.

Additionally, IMPACT 307 will launch a new website, www.impact307.org. The website, scheduled to launch in mid-July, will include new features, streamlined information on the various Start-Up Challenges, other programs and incubation opportunities, as well as the business mentorship, resource and connections that entrepreneurs and business startups have come to expect from the WTBC.

All three WTBC locations also will be featured on the website, including its current incubator clients and the many success stories indicative of IMPACT 307’s startup support and business services.

Until the new website launches, pieces of IMPACT 307’s rebrand will occur on various social media platforms, including Facebook, LinkedIn, Twitter and Instagram.

For questions, email impact@uwyo.edu or call (307) 766-6395.

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