Stage 2: First Growth
The First Growth stage starts after the client has developed a sustainable business model, meaning sales revenue can be projected 3-6 months forward. During this stage sales increase and the main goal becomes focused on building an organization. This is accomplished through the development of a strong team of people who take the lead in the different functional areas of the company. Also, the client needs to establish systems and processes to guide and control the activities of the business. WTBC counseling for First Growth clients focuses on:
- Understanding cause and effect in sales and marketing.
- Organizational structure and human resources process formalization, including creation of management team and departments, organizational charting, and job descriptions for each position.
- Information and financial management controls are established and reviewed.
- Strategic planning started.