Communication & Journalism Department

MARKETING COMMUNICATION MINOR (21 hours / 7 courses)

For a full text description of the courses, please see the University Catalog for COJO and the University Catalog for Marketing.

Required for All Marketing Minors

• MKT 3210 Introduction to Marketing
• MGT 3210 Management & Organization
• COJO 3300 Advertising in the Media
• COJO 3310 Public Relations

COJO Emphasis (to be taken by non-COJO majors):

Choose three courses from the following: (9 hours)

• COJO 2100 Media Writing (Required in this emphasis and prerequisite to COJO 3300 and COJO 3310)
• COJO 2400 Intro to Photography
• COJO 3200 Graphics of Communication
• COJO 3480 Section 1 (Prerequisite 9 hours of COJO)
• COJO 3530 Multimedia Production
• COJO 4040 Digital Video Production (Prerequisite 9 hours of COJO)
• COJO 4310 Public Relations Techniques (Prerequisite COJO 3310)

Marketing Emphasis (to be taken by non-College of Business majors):

Choose three courses from the following: (9 hours)

• MKT 4240 Consumer Behavior (Required in this emphasis)
• MKT 4230 Integrated Marketing Communications
• MKT 4520 Marketing Research & Analysis
• MKT 4540 International Marketing
• MKT 4590 Sustainable Business Practices
• MKT 4910 Special Topics in Marketing
• SELL 3310 Professional & Technical Selling