Marketing Communication Minor

Required for All Marketing Minors

  • MKT 3210 Introduction to Marketing

  • MGT 3210 Management & Organization

  • COJO 3300 Advertising in the Media

  • COJO 3310 Public Relations

COJO Emphasis

To be taken by non-COJO majors. Choose 3 courses (9 hours):

  • COJO 2100 Media Writing (Required in this emphasis. Prerequisite to COJO 3300 and 3310)

  • COJO 2400 Intro to Photography

  • COJO 3200 Graphics of Communication

  • COJO 3480 Section 1 (Prerequisite: 9 hours of COJO)

  • COJO 3530 Multimedia Production

  • COJO 4040 Digital Video Production (Prerequisite: 9 hours of COJO)

  • COJO 4310 Public Relations Techniques (Prerequisite: COJO 3310)


Marketing Emphasis

To be taken by non-College of Business majors. Choose 3 courses (9 hours):

  • MKT 4240 Consumer Behavior (Required in this emphasis)

  • MKT 4230 Integrated Marketing Communications

  • MKT 4520 Marketing Research & Analysis

  • MKT 4540 International Marketing

  • MKT 4590 Sustainable Business Practices

  • MKT 4910 Special Topics in Marketing

  • SELL 3310 Professional & Technical Selling

For a full text description of the courses listed below, please see the University Catalog.