Marketing Communication Minor

Required for All Marketing Minors

• MKT 3210 Introduction to Marketing

• MGT 3210 Management & Organization

• COJO 3300 Advertising in the Media

• COJO 3310 Public Relations

 

COJO Emphasis

To be taken by non-COJO majors. Choose 3 courses (9 hours):

• COJO 2100 Media Writing (Required in this emphasis. Prerequisite to COJO 3300 and 3310)

• COJO 2400 Intro to Photography

• COJO 3200 Graphics of Communication

• COJO 3480 Section 1 (Prerequisite: 9 hours of COJO)

• COJO 3530 Multimedia Production

• COJO 4040 Digital Video Production (Prerequisite: 9 hours of COJO)

• COJO 4310 Public Relations Techniques (Prerequisite: COJO 3310)

Marketing Emphasis

To be taken by non-College of Business majors. Choose 3 courses (9 hours):

• MKT 4240 Consumer Behavior (Required in this emphasis)

• MKT 4230 Integrated Marketing Communications

• MKT 4520 Marketing Research & Analysis

• MKT 4540 International Marketing

• MKT 4590 Sustainable Business Practices

• MKT 4910 Special Topics in Marketing

• SELL 3310 Professional & Technical Selling

 

For a full text description of the courses listed below, please see the University Catalog.