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A variety of UW students and the text: the world needs more cowboys.

University of Wyoming Brand Center

Welcome to the University of Wyoming's Institutional Marketing Brand Center! In an effort to maintain a more cohesive brand, the University of Wyoming has adopted a new standard administrative policy and procedure that will encourage consistency in UW's marketing efforts, creating an enduring message of quality, reliability, and effectiveness. This page contains a variety of resources that will assist our campus partners in fulfilling this initiative.

This year, Institutional Marketing released a new campaign, The World Needs More Cowboys which involves new design elements, content, and imagery. Once updated materials are finalized, they will be released within a brand portal for your convenience - in the meantime, the UW Brand Standards Manual (BSM) and UW signature files are available for download on this webpage. We also encourage you to review the new Campaign Guide which contains the overall tone, objectives, and language for The World Needs More Cowboys.

If you require assistance in the implementation of the UW brand, graphic design projects, photo or video services, social media marketing consultations, or other marketing endeavors, fill out a project request form, or contact us via email at uwmktg@uwyo.edu.


 

bucking horse statue

BRAND STANDARDS MANUAL

The UW Brand Standards Manual (BSM) contains valuable information necessary to successfully incorporate the UW Brand.

woman in a field with soil samples and the text The World Needs More Cowboys

NEW CAMPAIGN GUIDE

This Campaign Guide contains information necessary to understand, interpret, and successfully implement The World Needs More Cowboys campaign.

 

steamboat image stamped on a leaf

UW LOGOS & SIGNATURES

A variety of logos and signatures are available for implementation on marketing materials. Individual unit logos are also available.

 


Pistol Pete at a football game

GRAPHIC DESIGN MATERIALS & TEMPLATES


VIDEO BRAND STANDARDS

When creating videos for your unit, apply the following elements in accordance with video brand standards. Click the link below for newly updated bumpers, enders, and lower-thirds that should be utilized into your videos. Check out this video for a preview of these elements.


  

The World Needs More Cowboys logo over an image of an observatory

SOCIAL MEDIA RESOURCES

Before creating content for University of Wyoming affiliated social media channels, take a moment to read through the UW Social Media Guidelines and Best Practices. Social media managers are responsible for adhering to UW Brand Standards and expectations. The Institutional Marketing office is here to assist in social media endeavors, however, it is imperative that our representatives help you by putting our best face forward.

  • Review the University of Wyoming Social Media Directory to see if your channels are properly listed. If you are part of a UW department, office, organization, or service and would like to register your existing profiles to be added to the list, please complete the Social Media Terms & Conditions Agreement Form.
  • To request that a social media post or event be shared onto the main University of Wyoming channels, fill out the project request form
  • A variety of materials have been created incorporating our new campaign. GIFs and short videos may be downloaded for use on a wide array of social media platforms. Click here to review available content and download as needed! An example of the GIFs available can be viewed by clicking the image to the left. 

SUPPLEMENTAL RESOURCES

contact us

IM logo 1000 E. University Ave, Dept. 3226
Laramie, WY 82071-2000
Phone: (307) 766-3257
Email: uwmktg@uwyo.edu

 

1000 E. University Ave. Laramie, WY 82071
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