A variety of UW students and the text: the world needs more cowboys.

University of Wyoming Brand Center

Download UW Logos & View our Brand Guidelines

Welcome to the University of Wyoming's Institutional Marketing Brand Center! In an effort to maintain a more cohesive brand, the University of Wyoming has adopted a new standard administrative policy and procedure that will encourage consistency in UW's marketing efforts, creating an enduring message of quality, reliability, and effectiveness. This page contains a variety of resources that will assist our campus partners in fulfilling this initiative.

UW currently uses The World Needs More Cowboys campaign as its flagship marketing message which involves design elements, content, and imagery. These assets have been made available to you as a UW employee or affiliate and can be revoked for use at any time. We also encourage you to review the Campaign Guide below which contains the overall tone, objectives, and language for The World Needs More Cowboys.

If you require assistance in the implementation of the UW brand, graphic design projects, photo or video services, social media marketing consultations, or other marketing endeavors, contact us via email at uwmktg@uwyo.edu.

bucking horse statue


The UW Brand Book contains valuable information necessary to successfully incorporate the UW Brand.

woman in a field with soil samples and the text The World Needs More Cowboys


This Campaign Guide contains the information necessary to understand, interpret, and successfully implement The World Needs More Cowboys campaign.


steamboat image stamped on a leaf


A variety of UW logos and signatures are available for implementation on marketing materials. Individual unit logos are also available.


"Kindness, courage, and optimism are contagious too." Phone Wallpaper"Better Days Are Ahead!" Phone Wallpaper"Better Days Ahead!" Yard SignsPreview of Zoom Virtual Backgrounds




When creating videos for your unit, apply the following elements in accordance with video brand standards. Click the link below for newly updated bumpers, enders, and lower-thirds that should be utilized into your videos. Check out this video for a preview of these elements.


The World Needs More Cowboys logo over an image of an observatory


Before creating content for University of Wyoming affiliated social media channels, take a moment to read through the UW Social Media Guidelines and Best Practices. Social media managers are responsible for adhering to standards in the UW Brand Book. The Institutional Marketing office is here to assist in social media endeavors, however, it is imperative that our representatives help you by putting our best face forward.



IM logo 1000 E. University Ave, Dept. 3226
Laramie, WY 82071-2000
Phone: (307) 766-3257
Email: uwmktg@uwyo.edu