University of Wyoming Brand Center

Download UW Logos & View our Brand Guidelines

Welcome to the University of Wyoming's Institutional Marketing Brand Center! In an effort to maintain a more cohesive brand, the University of Wyoming has adopted a new standard administrative policy and procedure that will encourage consistency in UW's marketing efforts, creating an enduring message of quality, reliability, and effectiveness. This page contains a variety of resources that will assist our campus partners in fulfilling this initiative.

UW currently uses The World Needs More Cowboys campaign as its flagship marketing message which involves design elements, content, and imagery. These assets have been made available to you as a UW employee or affiliate and can be revoked for use at any time. We also encourage you to review the Campaign Guide below which contains the overall tone, objectives, and language for The World Needs More Cowboys.

If you require assistance in the implementation of the UW brand, graphic design projects, photo or video services, social media marketing consultations, or other marketing endeavors, contact us via email at uwmktg@uwyo.edu.

UW BRAND BOOK

The UW Brand Book contains valuable information necessary to successfully incorporate the UW Brand.

CAMPAIGN GUIDE

This Campaign Guide contains the information necessary to understand, interpret, and successfully implement The World Needs More Cowboys campaign.

UW LOGOS & SIGNATURES

A variety of UW logos and signatures are available for implementation on marketing materials. Individual unit logos are also available.

GRAPHIC DESIGN MATERIALS & TEMPLATES

University of Wyoming Fonts: Gotham | Blackhawk (available by request)
Digital UW Letterhead Document
PowerPoint Templates: Simple | Contemporary | Campaign
Newsletter Templates
Create a branded email signature with IT's signature generator
Find high-quality professional photos on the UW Photo Database (UW login required) Visit our UW photo and video services page for more information.
Business cards can now be ordered from the Copy & Print Center. Orders may be placed by submitting a request through this form.
UW stationery can be ordered by emailing print@uwyo.edu. Please note that certain quantities of materials may need to be outsourced.

DOWNLOADABLE CONTENT

COVID Signage:
- 4 For Your Health
- Masks Recommended Indoors: 11x17 | 8.5x11
- Masks Required by Setting: 11x17 | 8.5x11
- Face Covering Recommended (Events)
Zoom Virtual Backgrounds
Phone Wallpapers: Better Days Ahead! | Kindness is Contagious
Printable Yard Signs

VIDEO BRAND STANDARDS

When creating videos for your unit, apply the following elements in accordance with video brand standards. Click the link below for newly updated bumpers, enders, and lower-thirds that should be utilized into your videos. Check out this video for a preview of these elements.

SOCIAL MEDIA RESOURCES

Before creating content for University of Wyoming affiliated social media channels, take a moment to read through the UW Social Media Guidelines and Best Practices. Social media managers are responsible for adhering to standards in the UW Brand Book. The Institutional Marketing office is here to assist in social media endeavors, however, it is imperative that our representatives help you by putting our best face forward.

Review the University of Wyoming Social Media Directory to see if your channels are properly listed. If you are part of a UW department, office, organization, or service and would like to register your existing profiles to be added to the list, please complete the Social Media Terms & Conditions Agreement Form.
To request that a social media post or event be shared onto the main University of Wyoming channels, fill out the project request form.
A variety of materials have been created incorporating our new campaign. GIFs and short videos may be downloaded for use on a wide array of social media platforms. Click here to review available content and download as needed! An example of the GIFs available can be viewed by clicking the image to the left.