Cindy Price Schultz

ACADEMIC POSITIONS
University of Wyoming, Communication and Journalism Department 
2016-2024  |  Department Head 
2015-2016  |  Director of Graduate Studies, Assistant Department Chair 
2005-Present  |  Associate Professor, Advertising and Public Relations 
1999-2005  |  Assistant Professor, Advertising and Public Relations

Southern Illinois University, Carbondale, IL
1996-1999  |  Teaching Assistant, Broadcasting and Advertising, College of Mass Communication and Media Arts 

University of Sioux Falls, Sioux Falls, SD 
1993-1995  |  Instructor, Advertising, Department of Mass Communication

 

OTHER POSITIONS
1991-1996  |  Information Specialist, South Dakota State University, Brookings, SD.
1989-1991  |  News Director, KBRK Radio, Brookings, SD.
1986-1989  |  News Announcer, South Dakota Public Radio, Sioux Falls, SD.
1987-1989  |  Editor, Student Life, University of Sioux Falls newspaper, Sioux Falls, SD.
1987-1989  |  Anchor / Producer, Sioux Falls College Sportsline, Sioux Falls, SD.

 

FELLOWSHIPS/SCHOLARSHIPS
Research fellow, Journalism Department, Kazakh National University, Almaty, Kazakhstan. Fall 2024.
Research fellow, Media Management and Transformation Centre, Jonkoping University, Jonkoping, Sweden. Fall 2008, Spring 2025.
Research fellow, Media Management Center, Northwestern University, Evanston, IL. Summer 2008.
Teaching fellow, Baltic International Summer School, Vidzeme University, Valmiera, Latvia. Summer 2007. Guest lecturer, Fall 2008.

 

PUBLISHED WORKS
Books
Musa, B. & Price, C. J. (2006). Emerging Issues in Contemporary Journalism: Infotainment, Internet, Libel, Censorship, Et cetera. New York: Edwin Mellen Press.

Refereed Journal Articles
Price Schultz, C. J. (In Press). See My Voice: Use of Visual Framing of Social Justice Themes by Women’s Basketball Teams in the Southeast Conference. Visual Communication Quarterly.

Connell, E., Landreville, K., Price Schultz, C. J., & Singh, R. L. (2024). Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-Celebrity Influencers Impact Source Credibility, Parasocial Interaction, and Intent to Follow. Journal of Creative Communications, DOI: 10.1177/09732586241295383

Price Schultz, C. J., Perez, A., & Landreville, K. (2024, Summer). The Try Guys Try Cheating: Social Media Influencers in Crisis. Southwestern Mass Communication Journal, 40(1), 1-19. DOI: https://doi.org/10.58997/be6hzy42. 

Funk, J., Price Schultz, C. & Landreville, K. (2023). Taking Alternative Routes? Using Framing and Selective Exposure to Examine News Media Choice Based on Political Identity. Media Watch, 14(1), 10-32. https://doi-org.libproxy.uwyo.edu/10.1177/09760911221136911.

Morales, E. A., Price Schultz, C. J., & Landreville, K. D. (2021). The Impact of 280 Characters: An Analysis of Trump’s Tweets and Television News Through the Lens of Agenda Building and Agenda Setting. Electronic News, 15(1-2), 21-37. DOI: 10.1177/19312431211028610

Muldrow, A., Joo, J., Lee, Y. J., & Price Schultz, C. J. (2021, January). Sharing Pro-Marijuana Messaging on Social Media: The Moderating Role of Legislation. Journal of American College Health, p. 1-9. Refereed. DOI: 10.1080/07448481.2020.1851694.

Price Schultz, C. J. & Jones, M. (2017, March). You can't do that! A case study of rural and urban entrepreneur experience. International Journal on Media Management. pp. 11-28. DOI: 10.1080/14241277.2016.1274994. Refereed.

Achtenhagen, L. & Price Schultz, C. J. (2015). Invisible struggles: The representation of ethnic entrepreneurship in US newspapers. Community Development, 46(5), 499-515. DOI: 10.1080/15575330.2015.1083041. Refereed.

Price Schultz, C. J. & Achtenhagen, L. (2013, November). Discouraging stereotypes? US newspaper coverage of ethnic minority entrepreneurs before the economic downturn. Journalism, Vol. 14, p. 1059-1075. DOI: 10.1177/1464884912473394. Refereed.

Price, C. J., (2011, January-March). Using Visual Theories to Analyze Advertising: A Case Study of South Dakota’s Abortion Commercials. Visual Communication Quarterly. 18-30. DOI: 10.1080/15551393.2011.548725. Refereed.

Price, C. J. & Brown, M. R. (2010). Special Issue: Community Journalism. “Adapting Small Market Rural Media to the Challenges of New Media: Interviews with Small Market Rural Managers.” The Online Journal of Rural Research, and Policy, 5(6). Refereed.

Price, C. J. (2008). “Job Satisfaction in Network News: The Relationship between Producers and the News Reporters and Newsmagazine Correspondents Who They Supervise.” Electronic News, 2 (2), 72-85. doi:10.1080/19312430802003618

Price, C. J. and Wulff, S. S. (2005). “Does Sex Make a Difference? Job Satisfaction of Network Television News Correspondents.” Women’s Studies in Communication, 28 (2), 207-234.

Price, C. J. (2003). “Interfering Owners or Meddling Advertisers: How Network Television News Correspondents Feel about Ownership and Advertiser Influence on News Stories.” Journal of Media Economics. 16 (3), 175-188.

Refereed Chapters in Books
Price Schultz, C. J. (2022). Doing Digital News: A Comparison of Three Business Models from an Ecosystems Perspective. In S. Baumann (Ed.) Handbook on Digital Business Ecosystems. pp. 549-563. Refereed.

Friesen Atwood, J. & Price Schultz, C. (2020). Altering the Body, Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification. In K. Smith, S. Josephson, and J. Kelly (Eds.). Handbook of Visual Communication: Theory, Methods, and Media. (2nd ed.). Taylor & Francis. pp. 219-234.

Price, C. J. (2006). Self-Censorship and Influence in Journalism: An Examination of Network Television News and Magazine Correspondents. In Emerging Issues in Contemporary Journalism: Infotainment, Internet, Libel, Censorship, Et cetera. Editors B. Musa and C. J. Price. New York: Edwin Mellen Press. pp. 210-233.

Smith, K. & Price, C. J. (2004). Photographic Coverage of Blacks by Non-Daily Newspapers. In K. Smith, G. Barbatsis, K. Kenney, and S. Moriarty (Eds.). Handbook of Visual Communication: Theory, Methods, and Media. Routledge. pp. 127-137.

 

PROFESSIONAL AFFILIATIONS
Member of the Association for Education in Journalism and Mass Communication and the following divisions: Advertising, Media Management and Economics, Public Relations, Radio and Television Journalism, and the Commission on the Status of Women.

Member of Public Relations Society of America

Member of Broadcast Education Association

Association for Education in Journalism & Mass Communication (AEJMC)
2007-2008  |  Member, Ad Hoc Strategic Planning Committee.
2007-2008  |  Chair, Media Management and Economics Division.
2006-2007  |  Vice Chair / Programming Chair, Media Management and Economics Division.
2005-2006  |  Research Chair, Media Management and Economics Division.
2001-2004  |  Member, National Membership Committee.
2000-2003  |  Secretary / Newsletter Editor, Media Management and Economics Division.

Manuscript Refereeing
Reviewed manuscripts for International Journal of Media Management, Mass Comm and Society, Journal of Media Economics, Journalism Monographs, and Communications Yearbook.

Outside Reviewer for Tenure and Promotion: Texas Tech University, Department of Electronic Media and Communications. South Dakota State University, Department of Journalism and Mass Communication. Auburn University, Department of Communication and Journalism.

Outside Board memberships: Department of Mass Communication and Journalism, South Dakota State University, 2005-Present.

 

SKILLS & INTERESTS
Travel, singing, piano and playing on the worship team at church