Marketing Curriculum

Marketing (MKT) Major

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Program Sheet

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders.  Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical.  Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. 

All courses for the major require a minimum grade of C (not C-).

21 credit hours (15 credits required courses, 6 credits elective courses)

Required Courses(must take all courses)

Course Code	Course Name	PreReq’s	Credits
MKT 4240	Consumer Behavior	MKT 3210, Junior Standing	3
MKT 4520	Marketing Research and Analysis	MKT 3210, Junior Standing	3
MKT 4450	Advanced Marketing Management	MKT 3210, MKT 4520, Junior Standing	3
	MKT Elective 1		3
	MKT Elective 2		3
Total			15

Approved Elective Courses

Course Code	Course Name	PreReq’s	Credits
Marketing Elective Courses
MKT 4540	International Marketing	MKT 3210, Junior Standing	3
MKT 4590	Sustainable Business Practices	Advanced Business Standing	3
new	Marketing Analytics	MKT 3210	3
SELL 3310	Professional & Technical Selling	COM1 and Sophomore Standing	3
MKT 4230	Integrated Marketing Communications	MKT 3210, Advanced Business Standing	3
MKT 4910	Special Topics	Junior Standing, other courses, as appropriate, for specific area/topic being covered	3
Advanced Business Electives
3000+	Any Business Course		3
3000+	Any Business Course		3
Total			21