Marketing Curriculum

 

Marketing (MKT) Minor

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Program Sheet

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders.  Marketing minors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical.  Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. 

All courses for the minor require a minimum grade of C (not C-).

15 credit hours (9 credits required courses, 6 credits elective courses)

Required Courses (must take all courses)

Course Code	Course Name	PreReqs	Credits
MKT 4240	Consumer Behavior	MKT 3210, Junior Standing	3
MKT 4520	Marketing Research and Analysis	MKT 3210, Junior Standing	3
	Upper Division MKT Elective 1	Varies	3
Total			9

Approved Elective Courses

Course Code	Course Name	PreReqs	Credits
Marketing Elective Courses
MKT 4540	International Marketing	MKT 3210	3
MKT 4450	Advanced Marketing Management	MKT 3210, MKT 4520, Junior Standing	3
MKT 4590	Sustainable Business Practices	MKT 3210	3
new	Marketing Analytics	MKT 3210	3
SELL 3310	Professional & Technical Selling	COM1	3
MKT 4230	Integrated Marketing Communications	MKT 3210	3
MKT 4910	Special Topics		3
Advanced Business Eelctives
3000+	Any Business Course		3
3000+	Any Business Course		3
Total			15