Assistant Professor of Marketing
Ph.D., University of Kentucky
M.A., University of Kentucky
B.S., Transylvania University
Teaching Interests
Professional Selling
Marketing Strategy
Advanced Selling
Molly Burchett is an Assistant Professor of Marketing at the University of Wyoming.
Molly’s research centers on behavioral marketing strategy and sales. More specifically,
her research focuses on business-to-business sales strategy as well as uncovering
effective influence techniques for business-to-government and business-to-consumer
selling. Prior to completing her Ph.D. at the University of Kentucky, Molly worked
for four years as a sales representative and business development director in the
financial service industry and one year managing strategic initiatives for a manufacturing
company. She has six years of experience teaching persuasive communication and sales
courses in higher education and was a fellow at the AMA/Sheth Foundation and ISBM
Business Marketing Doctoral Consortiums. In addition to her Ph.D., Molly holds a B.A.
(2009) in Business Administration from Transylvania University and a M.A. (2014) in
Communication from the University of Kentucky.
