Management & Marketing

Mark Peterson

Department Chair and Professor of Marketing

Ph.D., Georgia Institute of Technology
M.S., Georgia Institute of Technology
B.A., University of Virginia


Teaching Interests
Sustainable Business Practices
Marketing Research
Advanced Marketing Models


Marketing and Society
International Marketing

Dr. Peterson received his Ph.D. in marketing from Georgia Tech in 1994 and joined the UW faculty in Fall 2007. He worked as a quantitative research analyst in the marketing research industry for two years after graduating from Georgia Tech before beginning his academic career at the University of Texas at Arlington in 1996. At UT-Arlington, Dr. Peterson developed the qualitative research course for students in the Master of Science in Marketing Research program. He taught this course for ten consecutive years. In these ways, Dr. Peterson brings a rare versatility to research design issues. He has extensive experience using quantitative, as well as qualitative approaches. Dr. Peterson is the author of the SAGE Publications book Sustainable Enterprise: A Macromarketing Approach He currently serves on the editorial policy board for the Journal of Macromarketing and was elected to be the editor of the Journal of Macromarketing beginning in January 2016. Dr. Peterson was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He has also taught as a Senior Fulbright Lecturer for the US State Department in Damascus, Syria, in UTA's Executive MBA program in Beijing, China, at Southern Methodist University, and at Ecole des Hautes Études Commerciales de Montréal. During the 2014 - 2015 academic year, he was a visiting professor at Wake Forest University.



Peterson, Mark. “Using Macromarketing to Teach Business Sustainability”, Journal of Marketing Education, 2021, forthcoming.


Refereed Journal Articles

Peterson, Mark. “Using Macromarketing to Teach Business Sustainability”, Journal of Marketing Education, 2021, forthcoming.

Peterson, Mark. “Teaching the Online Marketing Research Course to MBA Students”, Journal of Marketing Education, 2021, 43(3): 371–385.

Peterson, Mark, Elizabeth Minton, Richie Liu and Darrell Bartholomew, “Sustainable Marketing and Support for Sustainable Businesses”, 2021, Sustainable Production & Consumption, 27: 157-168 [Impact factor 5.03 Scimago Q1, Scimago Journal Ranking 1.02].

Peterson, Mark and Heejung Park “Hope for a Stronger Discipline of Marketing”, Journal of Global Scholars of Marketing Sciencei>, 2021 31(2), 162-177. [Impact factor .80]

Peterson, Mark and Robert Godby “Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy” Journal of Public Policy & Marketing, 2020, vol. 39 (4), 412-429. [Impact factor 2.46, Scimago Journal Ranking 1.22]

Peterson, Mark. “A High-Speed World with Fake News: Brand Managers Take Warning.” 2020 Vol. 29 No. 2, pp. 234-245 Journal of Product & Brand Management. [Impact factor 2.02, Scimago Journal Ranking 0.86]

Peterson, Mark. "Modeling Country Entrepreneurial Activity to Inform Entrepreneurial -Marketing Research." Journal of Business Research, 2020 Vol. 113, (March) 105-116 [Impact factor 4.08, Scimago Journal Ranking 1.68]

Peterson, Mark, and Travis Simkins. "Consumers' Processing of Mindful Commercial Car Sharing." Business Strategy and the Environment, 2019, 28(3), 457-465. [Impact factor 5.36, Scimago Journal Ranking 2.17]

Shultz, Clifford J., Jr. and Mark Peterson, “A Macromarketing View of Sustainable Development in Vietnam,” Environmental Management, 2019, 63(4), 507-519. [Impact factor 2.38, Scimago Journal Ranking 0.91]

McGee, Jeffrey and Mark Peterson, “The Long-Term Impact of Entrepreneurial Self Efficacy and Entrepreneurial Orientation on Venture Performance”, Journal of Small Business Management, 2019, 57(3): 720-737. [Impact factor 3.12, 1.84]

Peterson, Mark, and David Feldman. "Citizen Preferences for Possible Energy Policies at the National and State Levels." Energy Policy 2018, 121 (2018): 80-91. [Impact factor 4.04, Scimago Journal Ranking 1.99].



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