Professor and Dick and Maggie Scarlett Chair of Business Administration
Ph.D., University of Texas at Austin
MBA, University of Wyoming
B.A., University of Wyoming
Teaching Interests
Marketing Theory
Consumer Behavior
Services Marketing
Customer Experience Management
Multi-method and Qualitative Research
Consumer Culture Theory
Research Interests
Consumer Practices, Rituals, Narratives and Experiences; Consumer and Market Networks
and Assemblages; Consumer Identity and Transformation; Service Encounters and Value
Creation; Market Network Resilience and Sustainability; Globalization
Areas of Expertise
Consumer Behavior
Services Marketing
Family Decision Making and Behaviors
Ethnography and Qualitative Research Methods
Select Honors & Awards
Lifetime Mentorship and Service Award, American Marketing Association
Fellow, Association for Consumer Research
Fellow, American Marketing Association
Outstanding Marketing Educator, Academy of Marketing Management
Distinguished Alumnus, College of Business, University of Wyoming
Editor, Journal of Consumer Research
Past President, Association for Consumer Research
Past President, Academic Council, American Marketing Association
Past Board of Governors, Academy of Marketing Management
Selected Publications
“In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats,”
Margaret C. Campbell, J. Jeffery Inman, Amna Karmani, Linda L. Price, Journal of Consumer Research, 2020, 47 (3), 311-326.
“Journeying Together: Aligning Retailer Roles with Collective Consumer Practices,”
Tandy Chalmers Thomas, Amber M. Epp and Linda L. Price, Journal of Retailing, 2020, 96 (1), 9-24.
"Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global
Local Cultural Lives." Linda L. Price and Robin A. Coulter, Journal of Consumer Psychology 2019, 29 (3), 547-554.
“Consumer Journeys: Developing Consumer-Based Strategy,” Rebecca Hamilton and Linda
L. Price, Journal of the Academy of Marketing Science, 2019, 47 (2), 187-191.
“The Fresh Start Mindset: Transforming Consumers’ Lives” Linda L. Price, Robin A.
Coulter, Yuliya Strizhakova and Ainslie Schultz, Journal of Consumer Research, 2018, 45 (1): 21-48.
“The Role of Brands and Mediating Technologies in Assembling Long-Distance Family
Practices,” Amber M. Epp, Hope Jensen Schau, and Linda L. Price, Journal of Marketing, 2014, 78 (3), 81-101 (Finalist 2019 Sheth Foundation/Journal of Marketing Award for long-term contributions
to field of marketing).
“When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities,”
Tandy Chalmers Thomas, Linda L. Price and Hope Jensen Schau, Journal of Consumer Research, 2013, 39 (5), 1010-1033. (Named one of the top-cited papers in Business Journals for 2013).
“Designing Solutions Around Customer Network Identity Goals,” Amber M. Epp and Linda
L. Price, Journal of Marketing, 2011, 75 (2), 36-54
“The Storied Life of Singularized Objects: Forces of Agency and Network Transformation”
Amber M. Epp and Linda L. Price, Journal of Consumer Research, 2010, 36 (5), 820-837.
“Family Identity: A Framework of Identity Interplay in Consumption Practices,” Amber
M. Epp and Linda L. Price, Journal of Consumer Research, 2008, 35 (1), 50-70. Sidney J. Levy Award.
Biography
Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin)
has been on the faculty at several universities, most recently as the Philip Knight
Chair, College of Business, University of Oregon. In 2020, she returned home to University
of Wyoming as Professor and Dick and Maggie Chair of Business Administration. Linda’s
influential research combines qualitative and quantitative methodologies to examine
identity, adaptation, practices, and networks with services, brand, and customer experience
applications. Her research has been and is currently funded by a variety of agencies
including USDA, and Marketing Science Institute. She has published books, chapters and over 50 peer reviewed articles that have collectively
garnered over 20,000 citations, with an H-Index of 48 and an i10 index of 81. Several
of her papers are now considered seminal and introduced new constructs to the marketing
field including: the Market Maven; extraordinary consumer experiences; commercial
friendships; imagery processing; assembling family identity; and family inalienable
wealth.
Her leadership includes editorial boards, policy boards, foundations, and department
head duties. In 2021 Linda completed a 3 year term as Editor of Journal of Consumer Research. She has served as President of the Association for Consumer Research, President of American Marketing Association Academic Council and has co-chaired numerous conferences & doctoral symposia. She’s an Association of Consumer Research Fellow, American Marketing Association Fellow, Academy of Marketing Science Cutco/Vector Distinguished Educator, and CBSIG Lifetime Achievement Awardee. She
is the only woman to be named a fellow at both AMA and ACR. Linda has also been honored
as a Distinguished Alumnus in the College of Business at University of Wyoming. Linda
is most grateful for the opportunity she has had from the very beginning of her career
to work with and mentor PhD students, watching them blossom and grow.
Additional, CV information can be found here.
