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Published February 15, 2023
The Wyoming Small Business Development Center (SBDC) Network continues its six-part webinar series about the State Trade Expansion Program (STEP) that will guide small-business owners through the steps to expand into international trade and to provide real-world examples from successful Wyoming small-business exporters.
Multiple speakers will provide tips for developing effective e-commerce websites during the fourth webinar in the series titled “Enhancing Your Website for eCommerce” from noon-1 p.m. Thursday, Feb. 23. To register, go here. Registration is free.
The webinar also will cover what small businesses need to consider with regard to search engine optimization; small-business owners will learn how to use their websites to connect with new customers in new markets; and learn about resources available to assist small businesses.
Speakers are Mike Lambert, Market Research Center manager for the Wyoming SBDC Network; Brandon Marshall, services director for the Wyoming Business Council and STEP leader; and Joshua Erickson, program manager for the Rural Export Center.
Lambert will discuss how small businesses can use available tools and create content to speak to the needs of small business’s foreign markets. Marshall offers financial assistance to companies looking to enhance their websites and marketing materials to better reach individual foreign markets. Erickson will share information and best practices for website globalization.
In 2019, Wyoming companies exported more than $1.37 billion in goods to the world. Of the companies that export, 97 percent are small businesses.
The webinar training series is presented in collaboration with the Wyoming Business Council, the U.S. Small Business Administration (SBA), U.S. Department of Commerce and Wyoming APEX Accelerator (formerly known as the Procurement Technical Assistance Center). This series will help small businesses evaluate whether exporting might be right for them; help them develop an initial exporting plan; and explain how to access grant funding that may be available in Wyoming to help offset some of the costs of becoming export ready.
Future webinars in the series are scheduled March 8 and 22.
For more information, call Maureen Johnson, marketing, communication and database manager for the Wyoming SBDC Network, at (307) 343-0925 or email firstname.lastname@example.org.
The Wyoming SBDC Network offers business expertise to help Wyoming residents think about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by the University of Wyoming with state funds from the Wyoming Business Council and funded, in part, through a cooperative agreement with the U.S. SBA.