UW and Wyoming Community Navigator Program to Provide Marketing Consulting Services

Implementing effective marketing strategies is crucial for entrepreneurs to reach and broaden their customer base. However, small-business owners often lack the time, expertise and funds to develop a targeted and long-term marketing strategy plan.

Onef the newest resource opportunities provided by the Wyoming Community Navigator Program (CNP) is no-cost, professional marketing consulting for small businesses.

The Wyoming CNP, through the Wyoming Small Business Development Center (SBDC) Network at the University of Wyoming, provides small-business resources and assistance for traditionally underserved entrepreneurs throughout Wyoming.

“Marketing may be one of the most underrated business practices,” says Mandy Bailey, advising and education director for the Wyoming CNP. “Oftentimes, business owners are so busy working in their business that they don’t work on their business. Our professional marketing consultants are skilled at helping small businesses develop tools to do both. We are excited to offer this opportunity to small businesses in Wyoming.”

The Wyoming CNP can provide a package of strategic marketing resources to qualified small-business owners. The package includes reimbursing a marketing consultant to assist in developing and deploying a custom marketing strategy, including messaging; developing digital marketing templates; and e-commerce consulting. Small-business owners can use the resources provided to create a long-term, systematic marketing plan.

Marketing consultation services specifically target Wyoming CNP entrepreneurs, which include traditionally underserved segments such as minorities, women, veterans, rural entrepreneurs and microbusinesses.

For more information, visit www.wyomingcommunitynavigator.org.