UW and Wyoming SBDC Network to Host Trademark Basics Webinar Oct. 10
Published October 03, 2025
Small-business owners, entrepreneurs and startups will have the opportunity to learn
                              about trademark basics Tuesday, Oct. 10.
Jason Lott will lead a Wyoming Small Business Development Center (SBDC) Network webinar
                              titled “Trademark Basics: What Every Small Business Should Know Now, Not Later” from
                              11 a.m.-noon. To register, go here.
The Wyoming SBDC Network offers business expertise to help Wyoming residents think
                              about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is
                              hosted by the University of Wyoming with state funds from the Wyoming Business Council
                              and funded, in part, through a cooperative agreement with the U.S. Small Business
                              Administration.
The webinar will cover what trademarks are; the benefits of federal trademark registration;
                              and the basics of the registration process. Additionally, the discussion will include
                              why it’s important for any new business to select a trademark that is both federally
                              registrable and legally protectable. The webinar will close with a question-and-answer
                              session and direct attendees to free resources from the United States Patent and Trademark
                              Office (USPTO).
Lott is the managing attorney for Trademarks Customer Outreach at the USPTO, where
                              he specializes in helping small-business owners understand trademarks and the federal
                              trademark registration process. He conceptualizes and delivers educational content
                              using live presentations, creative videos and other multimedia platforms. He also
                              presents to experienced practitioners on advanced trademark topics, providing them
                              the tools and expertise to better serve their clients. Lott began his career at the
                              USPTO in 2000 as a trademark examining attorney. 
For more information, call Tyler Schanck, marketing, communications and database manager for the Wyoming SBDC Network, at (307) 343-0925 or email tschanck@uwyo.edu.

