UW and Wyoming SBDC Network to Host Trademark Basics Webinar Oct. 10

Small-business owners, entrepreneurs and startups will have the opportunity to learn about trademark basics Tuesday, Oct. 10.

Jason Lott will lead a Wyoming Small Business Development Center (SBDC) Network webinar titled “Trademark Basics: What Every Small Business Should Know Now, Not Later” from 11 a.m.-noon. To register, go here.

The Wyoming SBDC Network offers business expertise to help Wyoming residents think about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by the University of Wyoming with state funds from the Wyoming Business Council and funded, in part, through a cooperative agreement with the U.S. Small Business Administration.

The webinar will cover what trademarks are; the benefits of federal trademark registration; and the basics of the registration process. Additionally, the discussion will include why it’s important for any new business to select a trademark that is both federally registrable and legally protectable. The webinar will close with a question-and-answer session and direct attendees to free resources from the United States Patent and Trademark Office (USPTO).

Lott is the managing attorney for Trademarks Customer Outreach at the USPTO, where he specializes in helping small-business owners understand trademarks and the federal trademark registration process. He conceptualizes and delivers educational content using live presentations, creative videos and other multimedia platforms. He also presents to experienced practitioners on advanced trademark topics, providing them the tools and expertise to better serve their clients. Lott began his career at the USPTO in 2000 as a trademark examining attorney.

For more information, call Tyler Schanck, marketing, communications and database manager for the Wyoming SBDC Network, at (307) 343-0925 or email tschanck@uwyo.edu.