An occasional look at issues facing Wyoming business owners and entrepreneurs from
the Wyoming Small Business Development Center (SBDC) Network, a collection of business
assistance programs at the University of Wyoming.
By Kenny Overby, regional director for Goshen and Laramie counties, Wyoming SBDC Network
Expanding into international markets can open the door to significant growth opportunities
for Wyoming businesses. But entering the global arena requires preparation, strategy
and the right partners.
As the Wyoming SBDC Network’s international trade consultant, I regularly work with
business owners who are curious about exporting but aren’t sure where to begin. The
good news? You don’t have to navigate the complexities of global trade alone.
Leverage On-the-Ground Intelligence
One of the first steps toward successful exporting is understanding the resources
available through our federal partners. The U.S. Commercial Service provides valuable on-the-ground support through U.S. embassies around the world.
Their teams offer:
-- Market intelligence and country-specific guidance.
-- Introductions to verified international buyers.
-- Help navigating foreign regulations.
At the Wyoming SBDC Network, we help facilitate these connections and can even join
you on the call to help you navigate these steps and strategize for what comes next.
De-Risk Your International Sales
Another essential partner is the Export-Import Bank of the United States (EXIM). EXIM offers tools that make exporting less risky and more financially accessible.
From export credit insurance to working capital guarantees, their programs are designed
to protect your business from nonpayment and support your cash flow. The Wyoming SBDC
Network is a close partner with EXIM and can help you prepare for a meeting with them
to ensure you make the most of it.
Strengthen Your Foundation First
Before taking the leap, it’s critical that your business foundation is strong. Exporting
amplifies both opportunities and responsibilities. Ask yourself:
-- Is my business model clear and scalable?
-- Do I have healthy enough cash flow to handle longer shipping cycles?
-- Is my production ready to meet increased demand?
At the Wyoming SBDC Network, we specialize in helping business owners strengthen these
fundamentals. Whether you’re assessing your readiness using tools such as the SBA Export Business Planner or exploring specific markets, we’re here to guide you.
Ready to explore the possibilities? If you’re wondering whether exporting is the next
strategic move for your company, we would be happy to meet with you. To contact us,
go to www.wyomingSBDC.org/contact.
The Wyoming SBDC Network offers no-cost advising and technical assistance to help
Wyoming entrepreneurs think about, launch, grow, reinvent or exit their business.
In 2025, the Wyoming SBDC Network helped Wyoming entrepreneurs start 42 new businesses;
support 2,017 jobs; and bring a capital impact of $12.8 million to the state. The
Wyoming SBDC Network is hosted by UW with state funds from the Wyoming Business Council
and funded, in part, through a cooperative agreement with the U.S. Small Business
Administration.
To ask a question, call 1-800-348-5194, email wsbdc@uwyo.edu or write Dept. 3922, 1000 E. University Ave., Laramie, WY 82071-3922.
For more information, go here.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
