by Anna M. Bayert, Doctor of Pharmacy/MBA Dual Degree Candidate
October 3, 2014 — Jimmy Curtiss, Steven Schoeber, and Anna Bayert are the inaugural
students of the new University of Wyoming Doctor of Pharmacy/MBA dual degree program.
After a year of business management courses, the students’ summer project for the
MBA portion of the program was to contract with Pharmacy Solutions, a primarily sterile
compounding pharmacy operating in the Rocky Mountain Region, as marketing consultants
to understand and develop their marketing approach for non-sterile compounding.
The students conducted qualitative research with various stakeholder groups including
patients, pharmacists, and physicians to glean insight into what the needs and desires
were for the market. After analysis of this information, the group used their findings
to develop specific marketing tools for the company that included a basic brochure,
business cards, and a website.
The students presented their findings to the CEO, Chris Tice, along with various other
members of his executive staff and faculty in late July. The students gave an overview
of the process for their project to the UW School of Pharmacy faculty at the beginning
of the fall 2014 semester. Dr. Larry Staubach, assistant professor of social and administrative
pharmacy, is the students’ advisor.
Photos:
Top: UW Doctor of Pharmacy/MBA students (L to R) Steven Schoeber, Jimmy Curtiss, and Anna
Bayert are pictured with their advisor, Dr. Larry Staubach, assistant professor of
social and administrative pharmacy.
Bottom: Pharm.D./MBA students Jimmy Curtiss, Steven Schoeber, and Anna Bayert present an
overview of their summer 2014 business project process to UW School of Pharmacy faculty.
