Institutional Marketing

2011 Brand Standards Manual (BSM)
The BSM contains valuable information necessary to understand, interpret, and successfully implement the UW Brand.

2010-2014 Institutional Marketing Plan

The Institutional Marketing Plan was written and compiled with the support of the President’s Office and the Institutional Marketing Committee. 

Advertisements
Advertising is an amazing tool to promote UW, your unit(s), and to share key messages outside of UW. Take advantage of these templates and examples when developing your UW ads.

Publications and PowerPoint Presentations
Publications and PowerPoint Presentations are valuable ways to reach a specific audience and carry your message. When developing both publications and presentations remember to use dynamic imagery, incorporate the UW Brand and key messaging, and plan your content wisely.

Postcards, Posters and Banners
Sometimes the best things come in small packages. Promotional materials can be the key to a smartly planned event or an unexpected and eye catching way to express a message. Use postcards, posters, banners and such to provide brief information and navigate readers to a website for more information or to an event. 

Additional Documents
Savvy supporting documents can be the key to drive a message home, often on a budget. This section provides additional support materials relevant to every day needs. Black and white report covers are an effective way to carry the UW Brand while working cost effectively. The Black and White letterhead is meant for internal memo and internal digital letterhead use.