Institutional Marketing

Institutional Marketing Design Templates

On this page you will find the 2011 UW Brand Standards Manual (BSM), the UW brand design templates for advertisements, publications and PowerPoint presentations, and postcards, posters and banners. Using the icon examples as guides, you can click on the following links to download compressed folders containing print and promotional design templates.

All templates are developed in InDesign CS4, as it is both the industry standard and supported by Institutional Technology (I.T.). To acquire InDesign, the whole Adobe Creative Suite, or to sign up for software training please contact the I.T. front desk at 6-3686 or at userhelp@uwyo.edu.

If you're in need of something you do not see here, please contact us at uwmktg@uwyo.edu.

	2011 Brand Standards Manual (BSM) The BSM contains valuable information necessary to understand, interpret, and successfully implement the UW Brand.
	2010-2014 Institutional Marketing Plan The Institutional Marketing Plan was written and compiled with the support of the President’s Office and the Institutional Marketing Committee.
	Advertisements Advertising is an amazing tool to promote UW, your unit(s), and to share key messages outside of UW. Take advantage of these templates and examples when developing your UW ads.
	Publications and PowerPoint Presentations Publications and PowerPoint Presentations are valuable ways to reach a specific audience and carry your message. When developing both publications and presentations remember to use dynamic imagery, incorporate the UW Brand and key messaging, and plan your content wisely.
	Postcards, Posters and Banners Sometimes the best things come in small packages. Promotional materials can be the key to a smartly planned event or an unexpected and eye catching way to express a message. Use postcards, posters, banners and such to provide brief information and navigate readers to a website for more information or to an event.
	Additional Documents Savvy supporting documents can be the key to drive a message home, often on a budget. This section provides additional support materials relevant to every day needs. Black and white report covers are an effective way to carry the UW Brand while working cost effectively. The Black and White letterhead is meant for internal memo and internal digital letterhead use.


Ad/Flier	Quarter Page Ad	Full Page Ad	Half Page Ad


Horizontal Event Ad	Vertical Event Ad

Publications and PowerPoint Presentations


Large Brochure	Newsletter


Small Brochure	Tri-fold Brochure	Quad-fold Brochure



PowerPoint Template #1	PowerPoint Template #2	Academic Theme	Building Theme


Campus Life Theme	Facilities Theme	Institutional Theme	Research Theme