A brown background with two phone icons and the word "Hello" in the middle

Meet the Social Media Team

Institutional Marketing


You may have seen UW on Facebook, Instagram, TikTok or YouTube! However, you may not have seen who is behind all the stories, videos and posts. Our social media team consists of two full-time employees and student interns. Our team is responsible for social media strategy, posting, content creation and more! We are also available to help any other UW colleges, departments, student organizations and more with creating accounts and content for social media. Our goal is to spread UW’s message to prospective students, strengthen it with current students and keep up with alumni, students’ family and any other UW fans! Learn more about the team below.


  • A photo of Hannah Ellis, a UW social media team member

    Hannah Ellis

    Social Media Strategist

    TV Character She's Most Like: Leslie Knope from Parks and Recreation 

    Hannah Ellis is our social media strategist and the queen of content at the university. After graduating with honors from UW in 2020, she began with Institutional Marketing and has since built an incredible team, including her “TikTern” who have significantly grown UW’s TikTok presence. Hannah has a deep understanding of viral trends, social media marketing and general social media functionality. She oversees the full primary social media channels and provides strategic social media support to the dozens of colleges, schools and departments across campus. 


    • Digital Advertising
    • Social Media Strategy
    • Community Management
  • A photo of Taylor Dowlin, a UW social media team member

    Taylor Dowlin

    Social Media Coordinator

    TV Character She's Most Like: Pleakley from Lilo & Stitch

    Taylor joined the social media team in September 2022 and graduated from UW in December 2019 with her bachelor’s degree in communication. She assists the team with daily posting on Facebook and Instagram, creating content, editing videos and writing captions.  


    • Content Creation
    • Social Media Analytics
    • Social Media Copy
  • A photo of Audrey Merwin, a UW social media team member

    Audrey Merwin

    Social Media Intern

    TV Character She's Most Like: Pam Beasley from The Office

    Audrey Merwin has worked as the Social Media Intern at the University of Wyoming since early 2022. As a current student at UW, she uses her knowledge to create student-focused content and drive recruitment strategy on the University of Wyoming’s TikTok and Instagram platforms. Additionally, she often collaborates with other departments to design recruitment-focused digital advertising and print materials for future Cowboys and Cowgirls.


    • Content Creation
    • Graphic Design
    • GenZ Slang
  • A photo of Makena Norton, a UW social media team member

    Makena Norton

    Social Media Intern

    TV Character She's Most Like: Monica Geller from Friends

    Makena Norton started working as a social media intern at the University of Wyoming in the Spring of 2024. She majors in communication and hopes to have a career working in media broadcasting. She helps create content for the University of Wyoming's social media platforms to help promote the UW brand. She is very involved on campus, as she is a member of the Sorority Alpha Phi and holds several leadership positions in the chapter. 


    • Content Creation
    • Journalism
    • Trendspotting






Contact Us

UW Institutional Marketing

1000 E. University Ave | Dept. 3226
Social Media Resources
Reach out for support by emailing digital@uwyo.edu