A brown background with two phone icons and the word "Hello" in the middle

Meet the Social Media Team


Institutional Marketing

 

You may have seen UW on Facebook, Instagram, TikTok or YouTube! However, you may not have seen who is behind all the stories, videos and posts. Our social media team consists of two full-time employees and student interns. Our team is responsible for social media strategy, posting, content creation and more! We are also available to help any other UW colleges, departments, student organizations and more with creating accounts and content for social media. Our goal is to spread UW’s message to prospective students, strengthen it with current students and keep up with alumni, students’ family and any other UW fans! Learn more about the team below.

 

  • A photo of Hannah Ellis, a UW social media team member

    Hannah Downey

    Social Media Strategist

    TV Character She's Most Like: Leslie Knope from Parks and Recreation 

    Hannah Downey is our social media strategist and the queen of content at the university. After graduating with honors from UW in 2020, she began with Institutional Marketing and has since built an incredible team, including her “TikTern” who have significantly grown UW’s TikTok presence. Hannah has a deep understanding of viral trends, social media marketing and general social media functionality. She oversees the full primary social media channels and provides strategic social media support to the dozens of colleges, schools and departments across campus.

     

    Specialties:

    • Digital Advertising
    • Social Media Strategy
    • Community Management
  • A photo of Chloe Threatt, a UW social media team member

    Chloe Threatt

    Social Media Coordinator

    TV Character She's Most Like: Pam Beesley from The Office

    Chloe Threatt joins the University of Wyoming from South Carolina, bringing her expertise as a social media managing partner. As the university’s social media coordinator, she works with Hannah and a team of interns to enhance the institution’s brand and reputation through innovative content creation and community engagement. With a strong background in visual arts, Chloe’s attention to detail and creative approach equips her to collaborate with department heads and campus organizations.

     

    Specialties:

    • Content Creation and Editing
    • Collaborative Strategy
    • Brand Elevation
    • Baking sweet treats
  • A photo of Makena Norton, a UW social media team member

    Makena Norton

    Social Media Intern

    TV Character She's Most Like: Monica Geller from Friends

    Makena Norton started working as a social media intern at the University of Wyoming in the spring of 2024. She majors in communication and hopes to have a career working in media broadcasting. She helps create content for the University of Wyoming's social media platforms to help promote the UW brand. She is very involved on campus, as she is a member of the Sorority Alpha Phi and holds several leadership positions in the chapter.

     

    Specialties:

    • Content Creation
    • Journalism
    • Trendspotting

     

  • A photo of Nate Northrop, a UW social media team member

    Nate Northrop

    Social Media Intern

    TV Character He's Most Like: Sokka from Avatar the Last Airbender

    Nate Northrop has been working as a social media intern since the beginning of the fall 2024 semester. He is majoring in accounting and finance, working towards getting his CPA certification in hopes of working in corporate finance for a non-profit organization or forensic accounting. In his day-to-day, he helps mostly with the UW TikTok but also helps create ads and blogs to build the UW brand. In addition to his internship and school, Nate is a Cowboy Coach and enjoys helping students navigate their time at the University of Wyoming.

     

    Specialties:

    • Branding and Identity Building
    • Data Analytics
    • Video Production and Editing

 

 

 

 

Contact Us


UW Institutional Marketing

1000 E. University Ave | Dept. 3226
Social Media Resources
Reach out for support by emailing digital@uwyo.edu