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UW Extension Survey Seeks How Wyoming Residents Receive Information

February 8, 2021
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Kali McCrackin Goodenough

A new survey designed by University of Wyoming Extension and the Cent$ible Nutrition Program (CNP) to better understand how Wyomingites gather information is open for residents to share their experiences.

“We are a rural state, so having accurate information about how populations in rural states engage with media and social media is hard to find from national groups,” says Kali McCrackin Goodenough, CNP marketing coordinator.

The survey is completely anonymous. Consent form and contact information will be kept separate from results, which will be used to explore trends across Wyoming, McCrackin Goodenough says.

Those who complete the survey will receive a four-in-one kitchen tool as a thank-you. The survey takes about 20 minutes to complete and can be found here.

The data from the survey will provide insights on which social media and traditional media platforms people in Wyoming primarily use to gather information and allow groups, including UW Extension and CNP, to better serve their audiences, McCrackin Goodenough says.

“Having data for our state that is relevant and real is valuable,” she says.

CNP aims to develop a social marketing campaign related to healthy habits and plans to use this data to better share that campaign across the state, McCrackin Goodenough says.

“This is a chance for people in Wyoming to say where they want to get their information from,” she says.

For questions or comments, email CNP at cnp-info@uwyo.edu.

CNP offers nutrition education classes and engages in community interventions to help families in every Wyoming county and the Wind River Indian Reservation. CNP classes are free to anyone who meets household monthly or yearly income guidelines, and classes help participants eat better for less.

 

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