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Hypo Footwear Founder to Speak at UW

November 8, 2022
man sitting
Sal Coca

The founder of Laramie- and Denver-based Hypo Footwear will speak at the University of Wyoming Monday, Nov. 14, as part of the Wyoming Center for Entrepreneurship and Innovation (WyCEI) speaker series.

Sal Coca, a 2003 UW graduate in exercise science, will talk about his entrepreneurial journey from 5:30-7:30 p.m. in Room 105 of the Health Sciences Building. Light food and beverages will be provided. The presentation also will be livestreamed at

The public is invited to attend by registering here. Those in attendance will have a chance to participate in a giveaway of several of the company’s bestselling shoes, the JTCs and 59s.

Coca, who grew up in Laramie, started Hypo Footwear in 2015, following a year and a half of research, design and development. In addition to a variety of sneakers, the company sells shirts, hats, hoodies and sweatshirts.

WyCEI is a UW initiative under the umbrella of the Wyoming Innovation Partnership (WIP), which was created at the request of Gov. Mark Gordon in 2021 to modernize and focus Wyoming’s efforts to develop a resilient workforce and economy. The new speaker and workshop series aims to inspire and engage entrepreneurs across the state.

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