Department of Management & Marketing

College of BUsiness | UNiversity of Wyoming

Where Business Gets Real

In UW’s Department of Management and Marketing, you’ll build the skills to lead, innovate and stand out. From entrepreneurship and leadership to branding and analytics, our programs combine hands-on learning with expert faculty to prepare you for today’s fast-paced business world. Whether you're launching a startup or climbing the corporate ladder, it starts here.

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Discover the Management & Marketing Degree for You

Management, B.S.B.

Gain a strong foundation in leadership, strategy and organizational behavior. This versatile degree prepares you for careers in HR, operations, consulting and more—with real-world projects and expert faculty to guide you every step of the way.

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Turn your ideas into ventures. This program teaches you how to identify opportunities, create business models, pitch investors and lead startups. Build the skills and mindset needed to launch your own business or drive innovation in any organization.

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Explore how data, design and strategy drive customer engagement. From digital campaigns to consumer behavior, this degree helps you master the tools of modern marketing and prepares you for exciting roles in business, branding and analytics.

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Learn to connect with clients, close deals and build long-term value. This program blends psychology, business and communication to prepare you for high-impact roles in sales, account management and client relations across industries.

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Discover how to lead in hotels, resorts, tourism and event planning. This minor blends customer service, operations and business strategy—perfect for students interested in fast-paced, people-focused industries.

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Add entrepreneurial thinking to any major. Learn how to develop ideas, write business plans, pitch investors and launch ventures. This minor is ideal for innovators, creatives and self-starters looking to make their mark.

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Build the confidence, vision and communication skills to lead in any career. This minor helps you grow as a values-driven, effective leader with hands-on experiences and cross-disciplinary learning opportunities.

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Master the principles of relationship-driven sales. This minor includes practical training in negotiation, persuasion and customer strategy—perfect for students aiming to succeed in business development or client-facing roles.

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Prepare for a career in academia or high-level research. UW’s Ph.D. in Marketing combines rigorous theory, advanced analytics and faculty mentorship to help you become a published scholar and expert in consumer behavior, strategy and more.

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Management, B.S.B.

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Explore Areas of Study

Discover majors, minors and specializations that match your interests and career goals in business.

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Upcoming Events

Check out upcoming College of Business events, workshops and networking opportunities.

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Department Highlights

See what sets us apart—from student success stories to impactful research and industry engagement.

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Graduate Programs

Whether you're exploring advanced degrees in business or preparing to apply, our graduate resources guide you every step of the way. Find detailed info on programs, application requirements, funding opportunities, student support and more. From admissions to graduation, we’re here to help you succeed academically and professionally in your graduate journey.

EXPLORE RESOURCES

 

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Center for Principle-Based Leadership & Ethics

Promoting ethical leadership through research, education and real-world application in business and beyond.

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Center for Professional Selling

Hands-on sales training, coaching and competitions that prepare students for high-impact careers in sales.

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Entrepreneurship

Supporting bold ideas and student startups with mentorship, funding and real-world launch opportunities.

News and Featured Stories

Molly Burchett Named UW President’s Distinguished Scholar

April 7, 2025

Molly Burchett, a University of Wyoming Department of Management and Marketing assistant professor in the College of Business...

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Why Choose the Department of Management & Marketing?

Our department offers expert faculty, hands-on learning and strong industry connections to prepare you for success. With flexible programs in management, marketing, entrepreneurship and sales, plus access to scholarships and global opportunities, you’ll graduate ready to lead and innovate in today’s competitive business world.

4.4
Undergraduate students in Management and Marketing typically complete their degrees in 4.4 years.
$600,000
The College of Business awards more than $600,000 each year in scholarships to support student success.
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UW attracts students from 82 countries, fostering a global community within Management and Marketing.
Visit the College of Business

Explore our innovative programs, expert faculty and resources that empower students to succeed in today’s business world.

Student Success Center

Get tutoring, career coaching and professional development support designed to help you thrive academically and beyond.

Explore Student Orgs.

Connect with clubs and groups that build leadership skills, expand your network and enhance your college experience.

AACSB Accreditation

Learn about our AACSB accreditation, ensuring the highest standards in business education and continuous improvement.

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Support the Department of Management & Marketing

Your gift helps fund scholarships, innovative programs, student research and experiential learning opportunities. Invest in the future of business leaders at UW today.

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