Athletics Support and Sponsorships
Athletics support and sponsorships offer companies unique partnership opportunities with Wyoming Cowboys and Cowgirls. These opportunities allow brand alignment with Wyoming Athletics to build awareness, drive engagement, and foster connections with a vibrant community of fans, alumni, and students.
What This Looks Like
- Cowboy Joe Club – Since 1970, the Cowboy Joe Club has been supporting Wyoming student-athletes. Its mission is to provide all student-athletes with resources and opportunities that help them grow into the best versions of themselves. A contribution to the Cowboy Joe Club provides scholarships and resources for athletes in each of UW’s 17 athletic programs.
- Athletic Sponsorships – Wyoming Sports Properties (a division of Learfield) represents the University of Wyoming as the exclusive marketing arm for businesses and organizations to connect their brand to the power and reach of Wyoming Athletics utilizing industry-leading platforms and data to drive results.
- Name, Image, and Likeness (NIL) – The NIL initiatives provide unique platforms for organizations to form impactful partnerships with Wyoming student-athletes. NIL programs create opportunities for student-athletes and corporations to collaborate on skill-building experiences that provide organizations with content, engagement, and endorsements while teaching a new skill set to student-athletes and your future employees. These programs foster authentic connections that benefit both the company and student-athletes—micro-internships, content creation, in-person appearances, and more.
