Marketing Communication Minor

Prerequisite classes: CMJR 2100 Reporting and Newswriting (W2)

STAT 2010 Stat Concepts – Business (M2) OR

STAT 2070 Intro to Stats – Social Sciences (M2)

For emphasis 3 ART 1110 Foundation 2D (Two-Dimensional Design)

Required for all students:

MKT 3210 Intro to Marketing (Junior standing) 3

MGT 3210 Management and Organization (Junior standing) 3

CMJR 3310 Public Relations (CMJR 2100) 3

CMJR 3300 Advertising in the Media (preferred Junior standing) 3

MKT 4230 Advertising (MKT 3210, MGT 3210, STAT 2010 or 2070, Jr. Standing) 3

Total required hours: 15

Options of other classes:

Emphasis One:

CMJR 4310 Public Relations Techniques (CO/M 3310) 3

CMJR 4300 Advertising Campaigns (CO/M 3300) 3

CMJR 2090 Persuasion 3 OR

CMJR 2250 Communication in Organizations 3

CMJR 3200 Graphics of Communication 3

CMJR 3480 Internship (9 hours in Dept. of CO/JO) 3

Emphasis Two:

MKT 4240 Consumer Behavior (MKT 3210, STAT 2010 or 2070, Jr. Standing) 3

MKT 4520 Marketing Research & Analysis (MKT 3210, STAT 2010, Jr. Standing) 3

MKT 4220 Sales Management (MKT 3210, MGT 3210, Junior Standing) 3

MKT 4910 Selected Topics in Marketing (MKT 3210) 3

MKT 4430 Marketing Mgmt. 3

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