UW Marketing Toolkit
UW Brand Book
This official brand book covers all essential marketing materials! From the UW big-picture identity to smaller details like preferred fonts—it’s all here!
UW Brand BookCampaign Guide
The World Needs More Cowboys campaign is UW’s current flagship campaign. This guide has everything you need to successfully implement that campaign into your content.
Logos & Signatures
A variety of UW logos and signatures are available for institutional use, ensuring institutional consistency and lending credibility and professionalism to all communications.
Website CMS
Manage a UW website through our Content Mangement System (CMS), availble for most major departments and units on campus.
The World Needs More Cowboys
The University of Wyoming is dedicated to honoring our rich traditions while unlocking the extraordinary potential in every Cowboy and Cowgirl, cultivating future leaders and innovators to positively impact our community and the world. It is this spirit and drive that is exactly why The World Needs More Cowboys. More of that quintessential UW spirit and tenacity is what shapes our students and alumni—empowering them to push boundaries, challenge norms, and contribute meaningfully to society in countless ways.
Through consistent branding, we reinforce UW’s values of excellence, innovation and leadership, building trust and lasting connections with all who share our vision.
Platforms for Branding
The UW Brand Center is here to support the university by providing essential marketing materials, skills and resources. We help share our message across a wide range of platforms, ensuring effective communication and impact in today’s fast-paced media landscape.
Photo & Video
UW is proud to have a talented team of award-winning photographers and videographers available for your use! These professional services are offered free of charge to UW personnel for external marketing and recruiting purposes. Whether you need photos for a brochure or video content for a campaign, our team is here to help bring your vision to life. To get started, simply fill out a Project Request Form and let us assist with your next project.
Social Media
Utilizing social media is key in reaching a diverse audience. Use our UW Social Media Guidelines and Best Practices to guide your content creation.
- UW Social Media Directory—check if your channels are properly listed.
- Social Media Terms & Conditions Agreement Form—register your UW-affiliated profile to be added to the directory if not already listed.
- Project Request Form—request a social media post be shared on the main UW social channels.
UW Branding at Your Fingertips
Use your UW login to explore Canto, the University of Wyoming photo database.
Use this form to request UW business cards from the Copy & Print Center.
Easily add a professional, UW branded signature to your emails through our generator.
Elevate Your Message Through Branding
The work you are doing within your department is helping make the University of Wyoming a better place. We know that, and we want to help you amplify that message. Through consistent branding we can enhance the reach and impact of your efforts. Take a look at some of our past campaigns, like the I Am A Cowboy campaign, part of The World Needs More Cowboys, to get an idea for how an institution-wide campaign can be applied to your department. Fill out a Project Request Form, and we’ll help you elevate your message and bring your vision to life.
Additional Brand Resources
UW's Reach is Larger Than Ever
The University of Wyoming is more global than ever. With a growing international student body and the expanding reach of social media, UW’s message is resonating worldwide. Our diverse community and consistent digital presence help spread our brand across the globe.
Learn more about UW’s Content Management System, our marketing materials and available templates for web pages.
Our Institutional Marketing team is here to serve as a liaison for you and your department during the publication process. Explore your options and learn about the process.
Explore UW’s social media! Check out our UW affiliated pages, learn best practices and meet the UW social media team.
Fill out this project request form to get in touch with our team and start bringing your UW vision to life!
