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John P. Ellbogen $30K Entrepreneurship Competition

Business Concept

Briefly answer the following questions in 1-2 pages

  • What is the consumer need?  Document the need either with secondary data (cite all sources), with primary research in the form of consumer interviews or surveys, or with a logical argument based on your observations.
  • How is the need currently being satisfied?
  • Why are current solutions inadequate/not ideal?
  • How will you fill the gaps?  Describe your product/service in detail to make it clear how your solution is superior to consumers' current options.
  • What is the approximate size of the consumer group being targeted?  Provide documentation of the size and/or be explicit in your assumptions concerning the size of the market. 

 

Judging Criteria

To view the criteria used by the preliminary judges in the semifinalist selection process, click here.

 

Sample Business Concepts from winning teams:

Rave Nation 

Big Star Images   

Boost Audio 

 

Need help with your business concept?

Contact us at wtbc@uwyo.edu or uwmgtmkt@uwyo.edu.

 

Submit Business Concepts to:

uwmgtmkt@uwyo.edu

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