Business Concept

Briefly answer the following questions in 1-2 pages.

• What is the consumer need?  Document the need either with secondary data (cite all sources), with primary research in the form of consumer interviews or surveys, or with a logical argument based on your observations.
• How is the need currently being satisfied?
• Why are current solutions inadequate/not ideal?
• How will you fill the gaps?  Describe your product/service in detail to make it clear how your solution is superior to consumers' current options.
• What is the approximate size of the consumer group being targeted?  Provide either documentation of the size and/or be explicit in your assumptions concerning the size of the market.

Sample Business Concepts from winning teams:

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Submit Business Concepts to:

uwmgtmkt@uwyo.edu