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Webinar to Show Mobile Ways to Market Business


November 22, 2011 — A webinar dealing with Web, social media and mobile marketing strategies will be held from 2-3 p.m. Thursday, Dec. 1.

The webinar, presented by Wyoming Entrepreneur and the U.S. Small Business Administration, aims to help small businesses use mobile devices and applications to reach customers. The webinar is free, but participants must pre-register at www.gotomeeting.com/register.

Business owners will learn about mobile apps that can help them reach customers in entirely new ways, including Foursquare, Instagram and Foodspotting. They also will discover QR codes, how to integrate them effectively and how to be sure websites are mobile-ready and viewable on smaller smartphone screens.

Mobile marketing pioneer Aliza Sherman will instruct participants during the easy-to-understand webinar. Sherman is an Internet pioneer, author of nine books and has been a digital strategist since 1992. She is also known for her focus on women's technology and business issues.

Wyoming Entrepreneur is a business consulting group consisting of the Wyoming Small Business Development Center, Wyoming Procurement Technical Assistance Center and the Wyoming Market Research Center. Counseling and most market research services are free of charge to Wyoming residents.

Wyoming Entrepreneur programs are funded in part through a cooperative agreement with the U.S. Small Business Administration. Additional support is provided by the Wyoming Business Council and the University of Wyoming.

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