Amy Shane-Nichols
Family and Consumer Sciences | Design, Merchandising & Textiles
Assistant Professor
Introduction
Amy Shane-Nichols is an Assistant Professor in the Design, Merchandising and Textiles program unit. Amy teaches apparel merchandising, branding and consumer behavior courses. Her research focuses on (a) self-identity (b) social identity (c) symbolic interaction (d) symbolic consumption and (e) consumer behavior.
Education
Ph.D. in Apparel, Merchandise and Design – Iowa State University
M.B.A.; Area of Concentration: Consumer Behavior – University of Iowa
B.S. in Business Administration, Major in Marketing – Iowa State University
Courses Taught
- Branding and Aesthetics
- Brand Management and Promotions
- Visual Merchandising
- Fashion Products and Markets
- Financial Applications for Retails
- Retail Information Analysis
- Consumer Behavior
- Global Sourcing
Research Interests
My research focuses on (a) self-identity (b) social identity (c) symbolic interaction (d) symbolic consumption and (e) consumer behavior. The goal of my research is to understand consumers’ attitudes and motives toward clothing consumption and to advance scholarly knowledge relating to consumers’ behaviors.
Professional Memberships
International Textile and Apparel Association (ITAA)
