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Engineers in Action: Jeremy Nelson – Founder, ROLL Recovery

October 17, 2012

“Do everything you can to design the best product out there.  Don’t try to be everything to everyone, pick your market and design for them...” Jeremy Nelson – Founder, ROLL Recovery

Jeremy Nelson’s personality is engrained with the inclination towards innovation and creative problem solving.  Attributed to his history as a competitive rock climber, coupled with an inclination towards the creative arts, math and science; Jeremy has combined these interests with a formal education of mechanical engineering and product creation to become the founder of ROLL Recovery, a global start-up headquartered in Boulder, CO.       

In 2005, Jeremy completed his undergraduate degree in mechanical engineering with a motorsports emphasis.  After graduation, Jeremy landed full time employment in a high paying position. Yet, he also found himself in a cubicle spending eight hours a day behind a computer screen.  The innovative qualities deeply intertwined within his persona were being left dormant.

In 2007, Jeremy met Adriana Pirtea, just prior to her departure to San Juan, Puerto Rico.  Initially under the assumption that she was vacationing in Puerto Rico for rest and relaxation, he soon learned that his future wife was a world-renowned Romanian long-distance runner and was traveling to San Juan to compete in the “World’s Best 10k”.  Adriana consequently, would soon learn that Jeremy was an accomplished rock climber, avid runner and road cyclist.  This circumstantial set of events has since lead them down a path unforeseen to either of them.

Less than a year later after the economic downturn of 2008, leading to the removal of his department by his employer, Jeremy found himself traveling the world and professionally running full-time with Adriana.  This freedom gave him the opportunity to train and race in premier marathons across the world including locations such as Germany, the Netherlands, and Japan including races across the United States such as the New York City Marathon, and the Chicago Marathon, all the while renewing his innovative spirit and learning and understanding the needs of this community of elite athletes. 

After the development of a few prototypes of the ROLL Recovery, the couple made the commitment to sell their Audi A4 and house in Fort Collins to acquire the necessary capital to move to Boulder and launch ROLL Recovery.   After the required wait period for the patent process, ROLL Recovery was successfully launched early this year with the release of the R8.

The R8 massage roller was developed to flush athlete’s legs of lactic acid and other waste products after workouts, improve circulation and blood flow to tired muscles, and reduce recovery time between workouts.  This patented technology self adjusts to different leg sizes and targets the quads, hamstrings, IT-bands, gluteus, calf, shins, hip flexors and more.  The R8 has quickly revolutionized the muscle recovery product market and is currently being embraced by the community of elite runners and cyclists worldwide.

While Jeremy readily admits that the path he has taken is not ideally suited for everyone, he asserts that those engrained with the burning desire for innovation and product creation can succeed in combining one’s passions in life with career development.   This is a testament of the potential that exists when combining engineering, creative ingenuity and sheer determination.

“Sometimes you have to bear down and focus, getting through to what lies ahead…” J. Nelson    

For additional information on ROLL Recovery please visit:

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