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Branding and Marketing Tools
In its simplest form, Extension's brand is our promise of value. Branding design is what brings value to mind.
The core principles of strong brand communications are consistency - using brand elements the same way, every time, and repetition - using brand elements everywhere, at every opportunity. These tools have been developed to aid you in promoting UW Extension's brand.
- Extension Brand Value Research: Wyoming Supplement Findings (pptx)
This is a detailed report on findings from the Wyoming state-supplement to the National Cooperative Extension Brand Value study. The study explores current extension branding, extension brand potential, and improving brand value. The report was generated in December 2008.
- Marketing and Brand Recommendation (docx)
This document outlines the marketing strategy for the UW Cooperative Extension Service. The document was generated in June 2011.