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Business Ethics Education




The Daniels Fund Ethics Initiative Collegiate Program was established by the Daniels Fund Board of Directors in 2009 as a five-year pilot. The effort was officially launched in early 2010 with eight business schools at universities in Colorado, New Mexico, Utah, and Wyoming as initial partners.

In 2019, The Daniels Fund board approved funding for the current phase of the program, which now consists of twelve partners. 

The Daniels Fund Ethics Initiative Collegiate Program drives the strengthening of principle-based ethics education throughout each participating school. The ultimate goal is to instill a high standard of ethics in our young people. To date, more than 450,000 students, faculty, and businesspeople have been reached by the Collegiate Program. 


Bill Daniels 

Bill Daniels was a born entrepreneur, widely considered one of the great business visionaries of the twentieth century. Bill achieved phenomenal success by working hard, passionately following his instincts, acting with ethics and integrity, and treating everyone around him with respect and fairness. His word was known to be as solid as any contract. His brilliance in business was matched by his sincere compassion for people and the desire to help those in need. In many ways, Bill Daniels truly was, "larger than life".

Learn more about Bill Daniels and his journey here.



The Daniels Fund Ethics Initiative Collegiate Program extends beyond philosophy and theory to real-world practical application of ethical principles as a framework for personal and organizational decision-making and leadership.

Our belief is that ethics education must convey that principles are constant foundations — not relative to a specific situation — and that doing what is right prevails over self-interest when the two may appear to be in conflict. The Collegiate Program works to integrate ethics instruction throughout the curriculum, include practical applications, involve exposure to business practitioners, and maintain relevance to the ever-changing business environment.



The Collegiate Program is anchored in the partner schools, and each school is responsible for designing and implementing the Collegiate Program on their campus to advance these defined objectives:

  • Student learning
  • Involvement of the business community
  • Collaboration through the Daniels Fund Ethics Consortium
  • Outreach to other educational institutions and community constituents
  • Outreach to other disciplines on campus 



Bill Daniels Ethical Principles




Consortium Members

Schools participating in the Daniels Fund Ethics Initiative Collegiate Program become members of the Consortium. Working together, Consortium members leverage individual school achievements to further strengthen and expand ethics education in the region. Members of the Consortium include eleven business schools and one law school. 

Participating Schools

  • Colorado Mesa University
  • Colorado State University
  • New Mexico State University
  • University of Colorado Colorado Springs
  • University of Colorado Boulder
  • University of Colorado Denver
  • University of Colorado Law School
  • University of Denver
  • University of New Mexico
  • University of Northern Colorado
  • University of Utah
  • University of Wyoming 



A map of all of the members of the Daniels Fund Consortium

Bill Daniels Chair of Business Ethics

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