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Marketing Curriculum

Marketing (MKT) Major


Program Sheet

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders.  Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical.  Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. 

All courses for the major require a minimum grade of C (not C-).

21 credit hours (15 credits required courses, 6 credits elective courses)

Required Courses(must take all courses)

Course Code

Course Name

PreReq’s

Credits

MKT 4240

Consumer Behavior

MKT 3210, Junior Standing

3

MKT 4520

Marketing Research and Analysis

MKT 3210, Junior Standing

3

MKT 4450

Advanced Marketing Management

MKT 3210, MKT 4520, Junior Standing

3

 

MKT Elective 1

 

3

 

MKT Elective 2

 

3

Total

15

Approved Elective Courses

Course Code

Course Name

PreReq’s

Credits

Marketing Elective Courses

MKT 4540

International Marketing

MKT 3210, Junior Standing

3

MKT 4590

Sustainable Business Practices

Advanced Business Standing

3

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Marketing Analytics

MKT 3210

3

SELL 3310

Professional & Technical Selling

COM1 and Sophomore Standing

3

MKT 4230

Integrated Marketing Communications

MKT 3210, Advanced Business Standing

3

MKT 4910

Special Topics

Junior Standing, other courses, as appropriate, for specific area/topic being covered

3

 

Advanced Business Electives

3000+

Any Business Course

 

3

3000+

Any Business Course

 

3

Total

21



CONTACT

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Department of Management & Marketing | College of Business Department 3275

1000 E. University Avenue | Laramie, WY 82071

Phone: (307) 766-3124

Email: uwmgtmkt@uwyo.edu

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