José Antonio Rosa

Professor of Marketing & Sustainable Business Practices

Ph.D., University of Michigan
M.A., University of Michigan
M.B.A., Dartmouth College
B.A., General Motors Institute

José Antonio Rosa is professor of marketing and sustainable business practices in the Department of Management and Marketing, where he teaches a variety of marketing related courses to graduate and undergraduate students. He received his Ph.D. in Business Administration and Psychology from the University of Michigan in 1992. Among his current research interests is a better understanding of the role played by body knowledge in creative imagination, both in the US and among consumer in Latin American countries. He has also looked at the role of body knowledge in creative imagination by professionals involved in problem solving and product development tasks.

Rosa has studied how low-literacy and low-numeracy consumers navigate retail environments that are geared to medium to high levels of literacy and numeracy skills, and he is currently involved in research into the use of coupons by ethnic minority groups and the life strategies applied by subsistence consumer merchants in Asia to manage the competing demands of family, customers, and suppliers. In addition, he has conducted research into the commitment and motivation exhibited by members of network marketing organizations, product markets as socio-cognitive phenomena, body knowledge in consumer and managerial sensemaking and purchase behaviors, and the influence of prior-purchase satisfaction on buying groups attitudes and decisions. His research has been published in marketing and management journals, including Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Business Research, and the Academy of Management Journal.

In addition to a Ph.D., Rosa holds a Bachelor in Industrial Administration degree from General Motors Institute (now Kettering University), a Master in Business Administration degree from the Amos Tuck School of Business at Dartmouth College, and a Master of Arts in Psychology degree from the University of Michigan.

Publications
Hoobler, Jenny M., Rospenda, Kathleen M., Lemmon, Grace, & Rosa, José Antonio (2010) "Time Heals:  A within-subject longitudinal study of the effects of positive job experiences and generalized workplace harassment on well-being," Journal of Occupational Health Psychology (in press).

Jelena Spanjol, William Qualls, and José Antonio Rosa, "How Many and What Kind? (2010) The Role of Strategic Orientation in New Product Ideation," Journal of Product Innovation Management, (in press).

Madhubalan Viswanathan, José Antonio Rosa, and Julie A. Ruth (2010), "Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India," Journal of Marketing, 74(3), 1-17.

Carlos A. Trujillo, Andrés Barrios, Sonia M. Camacho, and José Antonio Rosa (2010), "Low Socioeconomic Class and Consumer Complexity Expectations for New Product Technology," Journal of Business Research, 63(7), 538-547.

Kelly L. Weidner, José Antonio Rosa, and Madhubalan Viswanathan (2010), "Marketing to Subsistence Consumers: Lessons from Practice," Journal of Business Research, 63(7), 559-569.

Anne Brumbaugh and José Antonio Rosa (2009), "Perceived Discrimination, Cashier Metaperceptions, Embarrassment, and Confidence as Influencers of Coupon Use: An Ethnoracial-Socioeconomic Analysis," Journal of Retailing, 85(3), 347-362.

José Antonio Rosa, William J. Qualls, and Carlos Fuentes (2008), "Involving Mind, Body, and Friends: Management That Engenders Creativity."  Journal of Business Research, 61(6), 631-639. 

Jonathan Bohlmann, José Antonio Rosa, Ruth Bolton, and William J. Qualls (2007), "The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation," Marketing Science, 25 (4), 301-321. 

News Releases

Rosa Receives Academy of Marketing Science Award

Two UW Professors Selected for Fulbright Scholars Program

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