UW and Wyoming SBDC Network to Host Holiday Marketing Workshop July 20

For small-business owners, July is the perfect time to start planning their holiday season. This time of year allows small businesses time to step back and look at that critical season more objectively so they can develop a plan based on data and strategy.

Audie Cunningham will discuss and evaluate holiday marketing strategies in July during a Wyoming Small Business Development Center (SBDC) Network and workshop titled “Business Fitness: Create Your Holiday Marketing Plan” Thursday, July 20, from noon-1 p.m. To register, go here. Registration is free.

The Wyoming SBDC Network offers business expertise to help Wyoming residents think about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by the University of Wyoming with state funds from the Wyoming Business Council and funded, in part, through a cooperative agreement with the U.S. Small Business Administration.

Topics covered in this webinar may apply to holiday planning but can be applied to any time of the year. Cunningham will discuss what to include in your holiday marketing plan and why; common pitfalls and how to avoid them; and tips and tools for holiday advertising plans.

Cunningham is the Wyoming SBDC Network’s regional director for Fremont and Teton counties. She enjoys seeing community members bring their business ideas to life and is eager to help them grow and thrive. As an entrepreneur, Cunningham has worked in art licensing and graphic design, and has 10 years of experience in customer service and marketing through her work in public libraries. Her education and experience have given her knowledge in print and digital marketing, creating marketing plans, social media marketing and business planning. 

For more information, call Maureen Johnson, marketing, communication and database manager for the Wyoming SBDC Network, at (307) 343-0925 or email mjohn125@uwyo.edu.