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UW Graduate and Baltimore Ravens Vice President to Meet with MBA Students


October 18, 2013 — Baltimore Ravens corporate sales and business development Vice President Kevin Rochlitz, a University of Wyoming graduate and Powell native, will discuss his NFL experience with UW College of Business students Friday, Oct. 25.

Rochlitz will discuss “The Road to Super Bowl XLVII Through the Eyes of a University of Wyoming Graduate” with MBA students from noon-2 p.m. in the College of Business board room. His talk is part of the MBA Speaker Series, which brings in experienced business professionals and executives.

Rochlitz also will talk to two undergraduate marketing classes earlier in the morning.

“A strong emphasis throughout the MBA program at UW is placed on providing students with real-world experience,” says Steve Farkas, MBA program director. “I encourage our guest speakers to share as much real-world experience with our students as possible.”

A 1989 Powell High School graduate, Rochlitz earned a B.S. degree (1993) in marketing from UW.

Rochlitz, who joined the Ravens in 2003, was promoted to vice president of corporate sales and business development in March 2013. He leads the Ravens’ corporate sales department, which includes national and regional partnerships, broadcasting contracts and M&T Bank Stadium suite sales.

Among the contracts completed by Rochlitz, 42, are partnerships with MedStar Health, AAA, Visa, Coca Cola, MillerCoors, Anheuser-Busch, Verizon, Southwest Airlines, Ticketmaster, and Dietz and Watson. At M&T Bank Stadium, he created and sold the Bacardi Bar and Talon Pub, as well as the club-level bars.

Rochlitz also coordinated the defending Super Bowl champions’ recent partnership with Under Armour, which led to the team’s training facility being named the Under Armour Performance Center in 2012.

Before joining the Ravens, Rochlitz spent five years as the senior vice president of sales for Mandalay Sports and Entertainment/Mandalay Pictures, owners of the Dayton Dragons and Frisco Rough Riders (minor league baseball). He coordinated the new stadium construction and sold naming rights for each venue (Fifth Third Field in Dayton, Ohio, and Dr. Pepper Ballpark in Frisco, Texas).

He was one of the youngest assistant athletic directors (1996-97) in NCAA Division I-A for the University of Miami. Rochlitz serves on the board of the Union Memorial Hospital Foundation, as well as the National Sports Forum Steering Committee, a post he has held since 2001. Rochlitz also serves on the NFL Club Business Development Committee.

In May 2011, Rochlitz was selected by the U.S. Department of Defense and Defense Secretary Robert Gates to join the Joint Civilian Orientation Conference to better understand and promote the U.S. military. He was among 39 top business leaders from across the country selected for this work.

He and his wife, Melissa, have a daughter, Riley, 10. He is the son of Karla and Ken Rochlitz of Powell.

Photo:
Baltimore Ravens corporate sales and business development Vice President Kevin Rochlitz, a UW graduate, talks with Ryan Sharrow of the Baltimore Business Journal before a recent game at M&T Bank Stadium, home of the defending Super Bowl champions. (Baltimore Ravens Photo)

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