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Student Entrepreneurship Business Plan Competition Friday at UW

April 2, 2014

Five University of Wyoming student teams will present a wide range of business plans Friday, April 4, during the John P. Ellbogen $30K Entrepreneurship Competition at the College of Business Building.

The competition begins at 9 a.m. in Room 123. Awards will be presented at 1:45 p.m.

The competition encourages students to act on their talents, ideas and energy to produce tomorrow's leading businesses. The $30K competition awards cash prizes to outstanding teams of student entrepreneurs who submit their business plans for new ventures that show significant business potential.

UW undergraduates and graduate students are encouraged to enter the competition. Teams that combine members from various academic disciplines also are encouraged to compete. The John P. Ellbogen $30K Entrepreneurship Competition was known as the UW 10K Competition until 2011.

For more information about the competition, visit the website at or contact Rachel Stevens in the College of Business Department of Management and Marketing at (307) 766-3124 or email

Listed are the finalists, businesses and times of student presentations:

9:10 a.m. -- Pharm Decision LLC provides a computer program that can be purchased by pharmacies. The program links directly into the pharmacy’s database and allows pharmacists to input the patient’s name. The program will automatically populate the patient’s medication regimen into Pharm Decision. The program will then compare the Medicare Part D plans for which the patient qualifies and, using an algorithm, will select the best plans for the patient based on premiums, deductibles, pharmacies and medication coverage.

Team members are Lisa Ohnstad, a dual UW degree program Executive MBA and Pharm. D. student from Weston; Luke Wood, UW Information Technology service center manager; Rebecca Pullos, a fourth-year UW pharmacy student from Cheyenne working toward her Pharm. D.; and Joshua Hall, a UW anthropology student from Laramie.

9:50 a.m. -- Kid Routine provides a way for caregivers and parents to create effective, engaging routines rapidly without sacrificing time and quality of the end result. It is a web-based software solution that will have four main user portals: the day care administration portal; the teacher portal; the parent portal; and the family portal. It allows users to build, organize and display daily routines for children they are responsible for. The system enables users to create daily routines for children, and display them on a computer, tablet or television.

Team members are Ben Sims and Travis Gardner, both UW computer science seniors from Laramie.

10:30 a.m. -- BusMark is a student management system that provides bus transportation information in real time for parents. The market for school bus fleet and student management systems is new, and parents will be able to determine where the school bus and their child is when traveling, say team members. With GPS information becoming more appealing to parents as technology advances and safety issues loom, BusMark provides a student management system that will fulfill a market need and solve current and future problems faced by school administrators, they say.

Team members are Conner Chas Hunsaker, a UW accounting junior from Afton; Brad Kovach, a UW computer science senior from Auburn; and Zane Erickson, a UW business administration junior, also from Auburn.

11:10 a.m. -- Snuffi Candle Company offers a self-extinguishing, re-lightable, stackable and segmented candle that allows for a safer, more varied olfactory experience. Customers will have the capability to customize their own candles by selecting the shape, length of burn, fragrance and color. They can burn one segment or stack multiple segments together for a finished pillar look. Once a segment is burnt, the consumer can simply discard the exhausted segment, and burn the subsequent section.

Natalie Hurst, a UW finance senior from Larkspur, Colo., is the company’s owner.

11:50 a.m. -- Bridge Sense has developed a new method for load testing bridges continuously without requiring tedious on-site inspection. The system provides an all-in-one structural monitoring solution. Team members say deficient bridges are a burden to highway networks because of safety concerns for the public. They force costly and inefficient detouring for large load vehicles, and require more frequent structural inspections that are expensive and cumbersome. Their company focuses on low-cost systems that can be widely deployed on the most vulnerable bridges in a highway network.

Team members are McKenzie Danforth, a UW architectural engineering senior from Powell in an accelerated M.S. degree program in civil engineering; and Mike Jung, a UW graduate structural engineering student from Littleton, Colo.

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