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UW Launches Center for Design Thinking

January 15, 2019
woman looking at holographic image
UW Department of Computer Science Associate Professor Amy Banic is one of the co-directors of the Institute of Innovation and Entrepreneurship’s Center for Design Thinking, which will work with faculty, students and businesses to apply design thinking and explore possibilities. Tools such as HoloLens and virtual reality headsets, holographic displays and 3-D printed materials will allow for teaching and creating in a different way. (UW Photo)

Great ideas -- from products to apps -- only go so far if they don’t appeal to consumers with a desirable and functional design. That’s where the University of Wyoming’s new Center for Design Thinking comes in.

The center will be located in the new Engineering Education and Research Building, which opens for classes this fall. The Center for Design Thinking is an important part of the Institute of Innovation and Entrepreneurship’s (IIE) efforts to boost entrepreneurship on campus and across the state.

“Every automobile starts off as a sculpture. Every app is a blend of visual arts and computer science. The idea is to start to bring those two communities together to get students thinking along those lines of blending the aesthetic together with the technical,” says College of Engineering and Applied Science Dean Michael Pishko.

Design thinking is a methodology that provides a solution-based approach to solving complex problems and creating desired outcomes that benefit the end user. It involves five stages: empathize, define, ideate, prototype and test.

Co-directed by Department of Visual and Literary Arts Assistant Professor Brandon Gellis and Department of Computer Science Associate Professor Amy Banic, the Center for Design Thinking will work with faculty, students and businesses to apply design thinking and explore possibilities.

“Bringing the art and engineering people together creates an opportunity for a well-rounded and designed project that keeps the consumer in mind as a primary goal,” Gellis says. “It’s really an interdisciplinary innovation space.”

The center will be a place where those from different disciplines can work and learn together. To teach design thinking, the center will offer cross-disciplinary courses, tutorials and workshops. 

“We’re focusing on a curriculum for design thinking,” Banic says. “Students from other backgrounds can take these courses together. It can create a skill set that will allow someone to be truly innovative and look at problems in different ways.”

The center will include prototyping materials, such as virtual reality technology, microcontrollers and art supplies. Those teams that are ready for the next phase of development can move on to the Student Innovation Center located in the same building.

Banic and Gellis plan to create design competitions for students that will work in conjunction with the entrepreneurial and startup challenges currently in existence. They also plan to offer design-a-thons -- multiday events for students, researchers and industry leaders that will bring them together to work on innovating new solutions.

In addition, the center will work with researchers to integrate design-thinking principles.

“Research can lead to growth in intellectual property and even additional startups and entrepreneurship efforts,” Banic says.

The center will serve as a hub where students, faculty, researchers and industry can all come together.

“It’s sometimes hard for researchers to engage with industry, and industry might have a difficult time engaging with academia,” Banic says. “As part of the center, we want to lower those barriers.”

Partnering with the UW Art Museum, the center also will offer K-12 family workshops centered on design thinking.

“That creates this excitement and energy for kids to get more engaged in STEAM (science, technology, engineering, art and mathematics),” Banic says. “They might be the entrepreneurs of tomorrow, or family members may realize it’s never too late to start a business or innovate. It creates that maker spirit among the families and the community.”

Wyoming’s wide-open frontiers are home to outside thinkers hungry for a challenge. They share a spirit of adventure, restless curiosity and wonder. The world needs more cowboys, and UW’s IIE calls on innovators from throughout the state as it works to instill entrepreneurial thinking to empower the leaders of tomorrow. Adding needed programs and curriculum that draw together all UW colleges, business services and entrepreneurship competitions, the IIE serves as the university’s front door for the state’s entrepreneurs.

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