40 years of GI JoeTM
After presenting my Size It Up program for a couple years and highlighting how we are bombarded with unrealistic and perfected images of the female body, I was challenged to present a more "gender balanced" message. I sent my colleagues mother on a mission to purchase a older model GI JoeTM that I could then compare to a modern version of the action figure toy. I would like to thank Mary Kushel of Cheyenne for her diligence in finding a 1960's GI Joe (photo attached). Although the body measurement comparisons of GI JoeTM from the 1960's to the year 2001 are shocking enough, the pictures are what really bring attention to the idea that narrowly defined and unrealistic body "ideal" standards are now promoted for both females and males.
- Computer scanning equipment allows computer technicians to scan images like a BarbieTM doll into a computer program and estimate body measurements. Body measurement estimates for BarbieTM include a height of 6'9" with a 20 inch waist and a 41 inch bust.
- Using computer scanning equipment, body measurement estimates for GI JoeTM include a height of 5'10" tall. Height measurements for GI JoeTM have remained relatively unchanged for the last 40 years.
- Biceps measurements for GI JoeTM have changed dramatically in the last 40 years. The biceps measurement from the 1960's is estimated at 12 inches. The biceps measurement increased over 100% in 40 years to a measurement of about 27" in the year 2001.
- The chest measurement of GI JoeTM increased from about 44 inches in the 1960's to 55 inches 40 years later.
- The increase in muscularity of the GI JoeTM action figure over the last 40 years is more dramatic than measurements alone can indicate (see attached photos).
Source: GI JoeTM action figure from 1960's secured by Mary Kuschel, Cheyenne, WY.
Compiled by Betty Holmes,
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