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Published January 14, 2019
Units of the University of Wyoming are reminded of the university’s new standard administrative policy and procedure aimed at maintaining a UW brand that is consistent and creates an enduring message of quality, reliability, effectiveness and leadership.
The new policy and procedure requires UW units to follow the university’s brand standards. That includes using the official UW institutional logo on all material, print or electronic, published by the university for public consumption. This requirement does not apply to class materials such as course syllabi.
While the new policy provides a method for creating a unit-specific signature, it discourages secondary logos to represent divisions or units of the university. The policy does include a process to request exceptions, but the criteria to qualify for an exception are stringent.
If you would like to seek an exception, you may do so by going here. Please cite the specific provision in the new policy you believe qualifies your logo for an exception. The university’s Marketing Brand Standards Committee considers exception requests and makes recommendations to President Nichols.
The new policy is part of the effort to achieve one of the objectives of UW’s strategic plan, “Breaking Through: 2017-2022,” labeled “Strengthen Marketing Effectiveness” under Goal 4. These measures follow best practices for marketing employed by our peer institutions and universities across the country.
For more information on these issues, please go to Institutional Marketing’s online UW Brand Center or contact Associate Vice President for Marketing and Communications Chad Baldwin at email@example.com or 766-2929, or Institutional Marketing Creative Services Director Michelle Eberle at firstname.lastname@example.org or 766-3325.