Graduate

Management & Marketing

Marketing PhD Program

In the fall of 2010 the University of Wyoming opened its PhD program in Marketing with an emphasis on Sustainable Business Practice, becoming the first University in the Rocky Mountains to have such a program. The program is designed for students planning a career in academia, in which graduates are expected to make contributions to knowledge creation, although some students may choose to find careers in industry and government. The program offers students a highly textured doctoral curriculum that builds upon strengths of the department and the University of Wyoming community and cutting edge developments in the broad field of marketing scholarship. 

Program Goals

The mission of the program is to prepare students to excel at two primary academic roles: knowledge creation and knowledge dissemination. The program is designed to reflect the tradition of scholarly excellence already exemplified by other doctoral programs in the College of Business and the University. Our goals are to ensure that this tradition is maintained through the administration of the program, and strive for continuous improvement in training world-class researchers and teachers.

Departmental Climate

The PhD in Marketing aims to provide a collegial and supportive environment to students consistent with the climate on the University of Wyoming campus. The University of Wyoming positively supports interdisciplinary collaboration. The University is located in one of the United States' most beautiful, wild, and stimulating environments, which students are encouraged to discover. Faculty view their roles in the PhD program as mentors and advisors; our aim is to produce future colleagues.