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Overview

BUSINESS ETHICS EDUCATION

The University of Wyoming College of Business launched its current Business Ethics program in 2005 under the guidance of Professors O.C. and Linda Ferrell. Endowed by the Daniels Fund, and run through the Bill Daniels Chair of Business Ethics, the program is a statewide initiative that draws on and reinforces Wyoming's existing reputation as a highly ethical place in which to do business.  The Business Ethics program advances teaching regionally via the Daniels Fund Ethics Consortium of ten business schools and one law school across the Rocky Mountain West.

The College believes that exposing students to "real world" ethical decision-making helps prepare them for today's fast-paced, globalized business world. Wyoming businesses, community colleges, and NGOs use the College’s business ethics program as a resource for business ethics presentations and trainings.

Click here for more information.

Center for Professional Selling

The Center for Professional Selling involves cross-campus collaboration producing a multi-disciplinary program focused on developing long-lasting customer relationships.

The Center for Professional Selling promotes professional selling and sales management, delivers innovative sales instruction, provides industry engagement opportunities, and conducts research that advances the field of sales.

Through the use of software and technology within the classroom, our students experience how the effective use of customer and market information is critical when engaging today’s customers.

The program’s strong curriculum and experiential learning opportunities earned it the distinction of a “Top University Sales Program 2017” by the Sales Education Foundation.

Click here for more information.

Business Innovation Expo

The Business Innovation Expo, formerly known as the Business Innovation Summit, is your chance to innovate processes, save money and improve profitability.

At this event, you will watch successful student-company project presentations (these projects are presented as a template for other companies to join this innovative effort) that often result in accelerated solutions to fundamental problems faced by our company partners. This year, we have partnered with:

GENESIS-ALKALI           THALIA BRANDS, INC.          CRAFTCO        KENNON PRODUCTS

 

December 12th – DINNER (optional)

We welcome you to come a day early, December 12th, to gather for an informal no-host dinner and to meet during the day with faculty to discuss company business process problems that you see as targets of potential engagement. If you want to schedule a meeting with faculty, please let us know your areas of interest (Supply Chain, HR, Marketing, etc.) and we will work to schedule a time that works for you. For more information please contact Corey Billington at cbillin2@uwyo.edu

 

December 13th – BUSINESS INNOVATION EXPO

  • Cost: Free

  • Must RSVP by December 9th to Sena Krula at (307) 766-4153 or skrula@uwyo.edu

  • Parking passes will be provided at the event

  • Agenda 

Lunch and refreshments will be provided. Please email Sena Krula at skrula@uwyo.edu, if your company would like to sponsor a specific portion of the event.

  

Thank you for your time and we look forward to seeing you at the event! 

 

Teaching & Research

In the Department of Management and Marketing, our focus is to give students the tools they need to guide any enterprise to success. We want you to be able to explore and understand the global world of business, as well as specialize in the discipline that interests you the most. We also strive to provide you with the abilities to enjoy lifelong learning success, to stay on the cutting edge of business, and to understand the world around you.

The department's teaching efforts are dedicated to our three majors and four minors. In addition we contribute to the College of Business MBA program. We also support coursework for all disciplines across the campus.

Faculty members in the Department of Management and Marketing have won over 40 teaching awards. This includes both college-wide awards and university awards for teaching excellence. Our faculty consists of professionally and academically qualified individuals. Academically qualified faculty members have a Ph.D. in the area in which they teach and do research. Our professionally qualified faculty members have earned an MBA, Ph.D., or other advanced certification or degree in business.

Our faculty's research efforts have produced over 120 refereed articles and textbooks in the last five years. In fact, our very own Dr. John Jackson wrote one of the nation's leading human resource management textbooks. Dr. Larry Weatherford has also written very popular texts in decision science. Articles by our faculty members have tackled such issues as ethical decision-making, brand identity and image, and work-related stress and violence. Our faculty's biographical sketches give a brief listing of their current research efforts.

 

Service Activities

The Department of Management and Marketing's main mission is teaching and research. Our department does, however, support a wide range of service activities for the university, community and state as time and resources permit. Our faculty's service activities include:

  • Helping companies with individual business plans
  • Helping students with resumes, job searches, and references
  • Serving as editors and reviewers on national and international publications
  • Speaking on business matters for state and business groups
  • Developing custom training programs for businesses and business groups
  • Business student internship opportunities 
  • Consulting with private industry
  • Serving as expert witnesses
  • Membership on many college and university committees
  • Service as reviewers of other colleges and campus programs
  • Advising many student groups, clubs, and professional associations
  • Serving as board members for civic and cultural institutions and other NPOs

 

Learning Goals

The Department of Management and Marketing contributes to the mission and philosophy of the College of Business by providing business administration, business law, decision science, management, and marketing expertise for teaching, research, and support in these disciplines. The learning objectives for graduates of our program are:

Learning Goals: Business Administration Major

  1. BA students can describe how organizations operate and understand how to form, implement and evaluate business strategies.

  2. BA students can identify, explain and apply the key concepts in the decision-making process.

  3. BA students can describe legal, marketing, financial, accounting and managerial factors that might affect business success in both domestic and international markets.

  4. BA students understand the importance of exemplary ethical principles in forming and executing strategic decisions designed to achieve sustainable performance in a globally connected context.

  5. BA students communicate effectively through oral, written, and digital communication methods.

Learning Goals: Marketing Major

  1. Marketing students can describe the major tools available for stimulating demand.

  2. Marketing students understand the basic concepts of consumer behavior.

  3. Marketing students can design a research project to answer a marketing question.

  4. Marketing students understand the importance of exemplary ethical principles in forming and executing marketing decisions designed to achieve sustainable performance in a globally connected context.

  5. Marketing students can use marketing tools to develop a strategy effective in achieving organizational goals within the context of the triple bottom line (people, planet and profits).

  6. Marketing students can communicate effectively through oral, written, and digital communication methods.

Learning Goals: Management Major

  1. Management students can describe how organizations operate and understand how to form, implement and evaluate business strategies.

  2. Management students can identify, explain and apply the key concepts in the decision-making process.

  3. Management students understand the importance of exemplary ethical principles in forming and executing strategic decisions designed to achieve sustainable performance in a globally connected context.

  4. Management students understand human processes that affect individual and group behavior at work and can evaluate human resource systems.

  5. Management students can use strategies for negotiation and resolving conflict.

  6. Management students can communicate effectively through oral, written, and digital communication methods.

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