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The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business, entrepreneurship, and business ethics. The department offers bachelor's degrees that provide you with the tools you'll need to successfully understand our ever-changing business world.
The Management major focuses on using resources to achieve goals in organizations. It studies the activities and operations that bring together human, financial, material, and information resources. Management majors should graduate with an understanding of the business world and set of tools to successfully manage parts or all of an organizations operations. The program is designed to provide the student the opportunity to major in Management and at the same time, to create a concentration in one of the following areas: Management Consulting, Entrepreneurship, or Supply Chain management.
Marketing includes all business activities necessary for the transfer of ownership of goods and services and to provide for their physical distribution. Marketing embraces a wide area of highly specialized and technical occupations such as merchandising and consumer and product research as well as general fields such as retailing, advertising, and professional selling. The program is designed to provide the student the opportunity to major in Marketing and at the same time, to create a concentration in one of the following areas: Sustainability & Global markets, Customer Experience management, or Supply chain Management.