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Amanda Garrison

Amanda Garrison


Ph.D. in Sustainable Marketing; Minor Statistics, University of Wyoming, 2022 (expected)
Masters in Business Administration (M.B.A), University of Wyoming, 2018
B.S. in Business Administration, University of Wyoming, 2016

Research Interests

  • Consumer Journeys

  • Consumers Experience

  • Gender Issues

  • Services Management


Amanda Garrison is a 4th year Sustainable Marketing PhD candidate with a minor in Statistics at the University of Wyoming, where she also earned her BS and MBA.  She uses a combination of quantitative and qualitative approaches and methodologies to examine consumer experiences, servicescapes, and transformative consumer research with applications for consumer journeys, extraordinary and transformative experiences, and services marketing. Amanda is a Wyoming native with an amazing family that are a source of inspiration for her research.  She has spent nearly a decade in the arena of combat sports as a coach, referee, and participant through her family’s involvement with boxing; these personal observations and experiences helped to inspire the marketing and consumer research questions she passionately pursues.

Research Experience

  • Behavioral Lab Coordinator, University of Wyoming, 2020

  • Graduate Assistant, University of Wyoming

    • Kent Noble – Bill Daniels Chair of Business Ethics, 2019-2020

    • Dr. Linda Price, 2021-Spring 2022

  • Research Assistant 

    • Jerry Colona – Reboot.IO, Industry (White Paper) Research 2018

Teaching Experience

  • Instructor of Record, University of Wyoming

       Introduction to Marketing Management, Fall 2020; Spring 2019; Fall 2019

       Consumer Behavior, Spring 2021

  • Instructor of Record, Western Wyoming Community College

       Health and Wellness; Zumba Gold, Fall 2013-Spring 2016

Conferences and Awards

  • University of Wyoming Discussant, Nebraska Symposium, 2020 – Canceled due to COVID-19

  • AMS Doctoral Consortium Representing University of Wyoming – 2021

  • ACR Working Paper Poster – Fall 2021

  • AMA Working Paper Poster – Winter 2022

  • ACR-Sheth Foundation Dissertation Award- Honorable Mention 2021

Curriculum Vitae

Amanda Garrison

Amanda Garrison

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